Welcome to Ajayi Crowther University Repository
Communities in ACU Repository
Select a community to browse its collections.
Recent Submissions
Power, Politics, and Global Governance: A Critique of Machiavellian Influence In International Relations
(Journal of Peace and Conflict Studies (JPCS), 2025-01-01) OGUNSEYE, Inioluwa Iyanu
Politics is who gets what, when and how? (Lasswell, 1936 cited in Lasswell, 2018). States are covered by this, in addition to individuals. Power politics play a crucial role in how states across borders in the international system actualize their foreign policies and conduct politics. However, under a few areas, this study is prepared to offer a critique of Machiavellian Power-politics in International Relations. The study adopted realism as a theory of International Relations and the force theory of state. Niccolò Machiavelli's life was marked by profound and remarkable periods due to his unique background and bittersweet personal experiences under the Florentine government which shaped his social life and ultimately had a significant influence on his political writings. Though, a few of his theories still hold true in the modern democratic system because he asserted that morality and politics are unrelated, Nigeria is endowed with amoral leaders who do not give a damn about morality or righteousness and instead pursue power by any means necessary. A leader needs to possess the following qualities: character, skill, and opportunity to succeed in a political position and fulfil his objectives for the state. The study concluded that Political situations require a leader to be aware, aware of the issues, skilled, flexible, and full of strategy, which is why they are still in demand today in world politics, and in the field of International Relations that speaks to power and influence
Nigerian Currency Redesign as Antidote to Insecurity: Theory and Praxis
(Journal of Politics and International Relations (JPIR), 2025-01-01) OGUNSEYE, Inioluwa Iyanu
The Nigeria Central Bank Governor stated on October 26th, 2022, that bank notes were redesigned in response to a request from the federal government; new bank notes would enter circulation on December 15, 2022, while the old bank notes would remain legal tender and circulate alongside until January 31, 2023. This has had repercussions. However, kidnapping have plagued Nigeria. Will the Naira redesign effectively reduce kidnapping in Nigeria? Will the redesign of the Naira make kidnapping in Nigeria less likely? The purpose of this paper is to systematically discuss the redesign of the Nigerian naira currency as an antidote to kidnapping. Secondary data sources were used. Murphy's Law is the theory that underpins this research. The study concluded and recommended that currency redesign is an antidote to security, only if it is done at the right time to reduce hardship and ensure that the country's financial sector and national security are not politicized for selfish reasons by the tripartite of Federal Government of Nigeria, the Central Bank of Nigeria, and Nigerian politicians.
The Diplomatic Relations during Sino-Japanese Wars and its Implications for Modern Sino-Japanese Relations
(ACUJOH, 2019-01-01) OGUNSEYE Inioluwa; FARAYOLA Victoria
This paper discusses the Diplomatic relations during Sino-Japan wars and its implications for modern Sino-Japan International relations in the 20th century was characterized by the prevailing forces of expansionism, colonialism and struggle for power and influence by European powers in Europe, Asia, and even in Africa. This highlighted the paradoxes in the ‘subtle’ and pragmatic westernization of Japan by the United States in the nineteenth century laden with the spread of capitalism against communism. This has not been without costs and unprecedented variations in Sino-Japanese social institutions, economic, political, military relations even in contemporary times. This manifested in détente against Chinese allied aggression in the South China sea and Asia with dual co-operation and sometimes ‘conflict of interest’. Using the historical approach, this paper examines the diplomatic relations during Sino-Japanese wars and its implications for modern Sino-Japanese Relations. It argues that Japan’s ‘courting’ of the United States since the first World War was a means to an end to achieve power status in the region as well as gain recognition as belonging to the class of the powerful hegemon countries and that explains her survival and the conduct of the diplomacy between China and the West today. The paper concludes that Japan did not change its diplomatic strategy in the region and globally, it has only manifested during different epochs and helped strengthened Japanese cause as a regional power.
Sales Promotion Tools And Target Market In Nigerian Banking Industry
(European Journal of Business and Management, 2014-06-01) Oladele Patrick Olajide; Akinola Grace Oluyemisi; Akinruwa Temitope Emmanuel
The objective of the study was to examine if the tool of sales promotion in banking industry is determined by the target market. Survey research design was adopted. Primary source of data was collected using a self-developed structured questionnaire which was administered to customers of selected banks in Ado-Ekiti. Purposely sampling technique was used to select 192 respondents from the banks and the results were analysed using Statistical Package for Social Science (SPSS) version 20. Findings revealed that the strategies are significantly related to target market and the design of those tools is actually determined by the target market. Among the sales promotion tools, financial incentives were found most effective, followed by gifts and raffle draw, respectively. It was concluded that the management of banks should embrace the use of these tools for more patronage. The study recommended that the design of sales promo tool should be based on customer’s needs; banks should embark on customer survey research to discover more varieties of gifts that will enable them to
accomplish their objectives at a specific sales promotion period. The management of banks should create more awareness on the use of raffle draw to enhance greater patronage. The implication of the study is that if the management of banks should strategically implement the aforementioned tools it will draw greater customers to the business.
Effect of Promotion on Product Awareness
(International Journal of Education and Research, 2014-09-01) IBOJO BOLANLE ODUNLAMI; AKINRUWA, TEMITOPE EMMANUEL
The study examined the influence of promotion on product wareness in the brewery subsector of the manufacturing industry in Nigeria. The objectives are; to assess the impact of promotion on
product awareness in relation to the organization, to determine the degree at which the promotional mix used by the organization helps in achieving organisational objective, to evaluate the effect of
company’s promotional activities on the pricing of a company’s brand and to assess the effectiveness of promotion in increasing the sales revenue of the organization.. Survey research design was adopted for this research. Primary data which includes questionnaire was used to elicit information from the members of staff while secondary data encompasses related journal materials, periodicals et.c. Descriptive statistics (percentages) and inferential statistics (multiple regression and t-test were used) were used to analyse the data. The findings show that a 1% shift in promotion will cause a 52.6% shift in product awareness (r=.526**, N=121, P<.01). The study revealed that a 1% shift in promotion will cause 89.6% shift in organizational objectives (r=.896**, N=121, P<.01). Also, 1% shift in promotion will cause 87.4% shift in pricing of organization’s brand/products (r=.874**, N=121, P>.01). These depict that promotion influences pricing of organizations’ product in this study. More so, 1% shift in promotion will cause 49.6% shifts in sales revenue(r=.496**, N=121, P>.01). Based on the findings of this study, it was concluded that promotion is a critical and vital factor that enhances product awareness in the market. Hence, promotion attracts attention particularly when consumers are not very familiar with the products. It was strongly recommended that investments should be made towards research and developments as it becomes extremely necessary to consider the cost/benefits analysis of promotions as past researchers emphasised that promotion is based on meeting customers’ needs within a short term period.