Muyiwa, Popoola2022-06-242022-06-242014-01-132224 - 5766http://localhost:8080/jspui/handle/123456789/185The growing need for profitable through consumer patronage has made advertisers to increasingly use sex appeal for catching the attention of consumersInfluencingTelevision AdvertismentSex appealUniversity Under graduateINFLUENCE OF ADVERTISING SEX APPEAL ON PRODUCT CONSUMPTION AND SERVICE PATRONAGE BEHAVIOUS OF CONSUMERS IN LAGOS STATE, NIGERIAArticle