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  1. Home
  2. Browse by Author

Browsing by Author "Obiekwe, Onyebuchi"

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    Corporate Social Responsibility and Organizational Performance: A Theoretical Review
    (International Journal of Social Sciences and Management Research, 2022) Oiku, Peter Omoyebagbe; Obiekwe, Onyebuchi; Obafemi, Olumuyiwa Olugbenga
    This paper utilized a theoretical approach to examine the impact of corporate social responsibility on organizational performance. The paper notes that corporate social responsibility is an essential strategic component of several business organizations as they try to navigate the highly changing business environment. Some benefits of corporate social responsibility involvement identified includes assisting business firms to gain competitive edge over by increasing their reputation and acceptability, market share, improve profitability as against their rivals with less or unrecognised social involvement in their operating environment. The paper concluded that corporate social responsibility drives organizations profitability, and helps organizations gain competitive advantages over rivals in the market arena. It is recommended that managements should make social responsibility involvement a key strategic part of its business operations. Management should scan their environment to identify the appropriate need of their operating environment so as to understand what the people actually need, than just initiating and carrying out projects that may not be beneficial to the society, as this will put the organization in bad light, and their efforts may not be recognized and appreciated. Additionally, organizations should ensure that they disclose all their social responsibility actions to the appropriate stakeholders. This is because, the more people notice the positive social actions of an organization, their perception about such organization change, and this boost their images and reputation of the organization before the general public.
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    Impact of Customer Loyalty on Organizational Performance
    (IIARD International Journal of Economics and Business Management, 2022) Oiku, Peter Omoyebagbe; Obafemi, Olumuyiwa Olugbenga; Obiekwe, Onyebuchi
    This paper utilized a theoretical approach to examine the impact of customer loyalty on organizational performance. The paper identified some benefits of customer loyalty as increase profitability, business growth, enhanced firm effectiveness and reduced cost of operations. Some drivers of customers loyalty identified are: improved product quality, extended warranties, reduction in marketing and service cost, honest and quality feedback, improve brand image. The paper concluded that that customer loyalty is vital for improved organizational performance as sales volume accrued from repeated purchases helps to increase market share and improves profitability of the organization. In addition, customer loyalty intention serves as firm growth strategy and competitive advantage over rivals in the market arena. It is recommended among others that managements should make customer intention a key part of their strategy to achieve organizational growth. Besides, since attraction and retention of customers contributes significantly to overall organization’s performance, managements should ensure that they preset and offer high quality products, and quality service delivery to their customers as these will ensure reduced risks of the customers witching brands to competitions product. In addition, organizations should put in place effective customer’s intention programs such as longer warranties, new ands, and recognitions to enhance their chances of retaining their valuable customers.
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    Team Building in Organizations: Benefit and Challenge - A Review
    (International Journal of Social Sciences and Management Research, 2023) Oiku, Peter Omoyebagbe; Obiekwe, Onyebuchi; Obiekwe, Polycarp Azubuike
    Team building has today become a key business strategy been utilized by organizations to develop employees competencies, workplace experience, and a cohesive productive workforce that has the capacity to help organizations provide solutions to their numerous challenges. This paper examines the concept of teambuilding, and explored literature to discover whether teambuilding contributes to organizations positive outcomes that promotes productivity, enhanced performance, and competitive advantage. The paper observed that organizations are embracing teambuilding to achieve high levels of both task performance and human resources maintenance, as well as to stimulate and promote better organizational productivity and innovativeness. The paper identifies encouragement of creativity and innovation, open communication, and increased collaborations as some benefits of teambuilding. It also identified lack of trust, lack of self-awareness, poor communication and working toward opposing goals as some major challenges confronting teambuilding activities. The paper concluded that teambuilding promotes increased collaborations, improve employees morale, encourage creativity and innovation in organizations, and also as an effective way of developing employee competencies to meet customers growing needs and changing expectations. It is recommended that organizations should provide teambuilding activities that fit them, and that help to bring team members together. Organizations should also provide right climate and essential resources needed by teams to carry out assigned tasks if the teams are to succeed. Organizations should set up a well define process that help them identify right people with requisite competencies who fit in to a team. Additionally, management should communicate the core values expected from the teams to them so that they will be rightfully guides on how they are to accomplish given tasks.

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