Browsing by Author "Oiku, Peter Omoyebagbe"
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Item Corporate Social Responsibility and Organizational Performance: A Theoretical Review(International Journal of Social Sciences and Management Research, 2022) Oiku, Peter Omoyebagbe; Obiekwe, Onyebuchi; Obafemi, Olumuyiwa OlugbengaThis paper utilized a theoretical approach to examine the impact of corporate social responsibility on organizational performance. The paper notes that corporate social responsibility is an essential strategic component of several business organizations as they try to navigate the highly changing business environment. Some benefits of corporate social responsibility involvement identified includes assisting business firms to gain competitive edge over by increasing their reputation and acceptability, market share, improve profitability as against their rivals with less or unrecognised social involvement in their operating environment. The paper concluded that corporate social responsibility drives organizations profitability, and helps organizations gain competitive advantages over rivals in the market arena. It is recommended that managements should make social responsibility involvement a key strategic part of its business operations. Management should scan their environment to identify the appropriate need of their operating environment so as to understand what the people actually need, than just initiating and carrying out projects that may not be beneficial to the society, as this will put the organization in bad light, and their efforts may not be recognized and appreciated. Additionally, organizations should ensure that they disclose all their social responsibility actions to the appropriate stakeholders. This is because, the more people notice the positive social actions of an organization, their perception about such organization change, and this boost their images and reputation of the organization before the general public.Item Creativity, Innovation and Technology(Ajayi Crowther University, 2017) Oiku, Peter Omoyebagbe; Ogunrinde, SamuelItem EFFECTS OF HOLISTIC MARKETING ON ORGANIZATIONAL PERFORMANCE(British Journal of Management and Marketing Studies, 2023) Oiku, Peter Omoyebagbe; Adeyeye, Tolulope Charles2023This article examines the influence of holistic marketing strategy on organizational performance. Descriptive and analytical research designs were used in this study. Demographic and primary data were obtained through interviews and from questionnaires administered to one hundred and fifty (150) respondents made up of operators, customers and staff of three service sectors through simple random sampling method. Pilot survey and Cronbach’s Alpha were used to confirm the validity and reliability of the study respectively and their variables of measures. Correlation analysis, multiple regression analysis and multicollinearity test were used to analyze the data with the aid of statistical package for social sciences (SPSS). The results showed that the independent variables (Holistic marketing which consists of Social Responsibility Marketing, Internal Marketing, Relationship Marketing and Integrated Marketing) were significant joint predictors of organizational performance (R2=.630). Subsequently, recommendations were made to organizations, especially the ones in the private sectors that they should adopt holistic marketing strategy concepts in order to satisfy customers and sustain firms’ profitability locally and globally.Item ENTREPRENEURSHIP EDUCATION: A TOOL FOR ECONOMIC AND NATIONAL DEVELOPMENT(International Journal of Advanced Research in Management and Social Sciences, 2023) Oiku, Peter Omoyebagbe; Akanbi, Paul AyobamiIn the world over, the constant increase in the level of unemployment has awakened government at all levels to realize the importance of entrepreneurship education as a stimulant for driving economic growth and development. This work is a review of entrepreneurship education, a General Studies programme of Ajayi Crowther University, Oyo and its relevance to national development. A survey questionnaire was formulated and sent to progressing ex-students of Ajayi Crowther University who are applying the knowledge gained from General Studies (GES) of Entrepreneurship Education rather than their primary field of study in establishing their own businesses. The review showed that entrepreneurship education is a tool that is needed for building soft skills in students, reducing the rate of unemployed university graduates and enhancing economic and national development. The paper recommends a constant review on technical skills training, creation of idea incubators, industrial attachments and programmes relative to students’ field of study.Item Impact of Customer Loyalty on Organizational Performance(IIARD International Journal of Economics and Business Management, 2022) Oiku, Peter Omoyebagbe; Obafemi, Olumuyiwa Olugbenga; Obiekwe, OnyebuchiThis paper utilized a theoretical approach to examine the impact of customer loyalty on organizational performance. The paper identified some benefits of customer loyalty as increase profitability, business growth, enhanced firm effectiveness and reduced cost of operations. Some drivers of customers loyalty identified are: improved product quality, extended warranties, reduction in marketing and service cost, honest and quality feedback, improve brand image. The paper concluded that that customer loyalty is vital for improved organizational performance as sales volume accrued from repeated purchases helps to increase market share and improves profitability of the organization. In addition, customer loyalty intention serves as firm growth strategy and competitive advantage over rivals in the market arena. It is recommended among others that managements should make customer intention a key part of their strategy to achieve organizational growth. Besides, since attraction and retention of customers contributes significantly to overall organization’s performance, managements should ensure that they preset and offer high quality products, and quality service delivery to their customers as these will ensure reduced risks of the customers witching brands to competitions product. In addition, organizations should put in place effective customer’s intention programs such as longer warranties, new ands, and recognitions to enhance their chances of retaining their valuable customers.Item INTERNAL MARKETING AND STUDENT’S ENROLMENT IN AJAYI CROWTHER UNIVERSITY: A CRITICAL INTERROGATION(British Journal of Management and Marketing Studies, 2023) Oiku, Peter OmoyebagbeBeing that private universities are, to a large extent, run on tuition generated from students, the issue of ensuring that students continually flow into such institutions has created anticipation among the management team, which has also thrown up issues on marketing. In view of this situation, the study examines internal marketing with respect to student enrolment at Ajayi Crowther University, Oyo State. The study deployed qualitative methodology with emphasis on key informant interviews. The study found out that the management of Ajayi Crowther University is conscious of the import of IM in the enhancement of the student's enrolment programme as a strategy and has, in so many ways, taken steps to ensure internal marketing practice. The study also discovered that with measures taken by management to boost internal marketing in the institution, a reciprocal effort is also noticeable among the staff team to ensure the sustainability of student enrolment and other means of generating IGR for the institution.Item Soft Skills,Business Environment and Start-up Kits(Ajayi Crowther University, 2017) Oiku, Peter OmoyebagbeItem Team Building in Organizations: Benefit and Challenge - A Review(International Journal of Social Sciences and Management Research, 2023) Oiku, Peter Omoyebagbe; Obiekwe, Onyebuchi; Obiekwe, Polycarp AzubuikeTeam building has today become a key business strategy been utilized by organizations to develop employees competencies, workplace experience, and a cohesive productive workforce that has the capacity to help organizations provide solutions to their numerous challenges. This paper examines the concept of teambuilding, and explored literature to discover whether teambuilding contributes to organizations positive outcomes that promotes productivity, enhanced performance, and competitive advantage. The paper observed that organizations are embracing teambuilding to achieve high levels of both task performance and human resources maintenance, as well as to stimulate and promote better organizational productivity and innovativeness. The paper identifies encouragement of creativity and innovation, open communication, and increased collaborations as some benefits of teambuilding. It also identified lack of trust, lack of self-awareness, poor communication and working toward opposing goals as some major challenges confronting teambuilding activities. The paper concluded that teambuilding promotes increased collaborations, improve employees morale, encourage creativity and innovation in organizations, and also as an effective way of developing employee competencies to meet customers growing needs and changing expectations. It is recommended that organizations should provide teambuilding activities that fit them, and that help to bring team members together. Organizations should also provide right climate and essential resources needed by teams to carry out assigned tasks if the teams are to succeed. Organizations should set up a well define process that help them identify right people with requisite competencies who fit in to a team. Additionally, management should communicate the core values expected from the teams to them so that they will be rightfully guides on how they are to accomplish given tasks.