INFLUENCE OF ADVERTISING SEX APPEAL ON PRODUCT CONSUMPTION AND SERVICE PATRONAGE BEHAVIOUS OF CONSUMERS IN LAGOS STATE, NIGERIA

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Please use this identifier to cite or link to this item: https://repository.acu.edu.ng:443//handle/123456789/185

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DC Field	Value	Language
dc.contributor.author	Muyiwa, Popoola	-
dc.date.accessioned	2022-06-24T11:45:09Z	-
dc.date.available	2022-06-24T11:45:09Z	-
dc.date.issued	2014-01-13	-
dc.identifier.issn	2224 - 5766	-
dc.identifier.uri	http://localhost:8080/jspui/handle/123456789/185	-
dc.description.abstract	The growing need for profitable through consumer patronage has made advertisers to increasingly use sex appeal for catching the attention of consumers	en_US
dc.publisher	Research on Humanities and Social Sciences	en_US
dc.subject	Influencing	en_US
dc.subject	Television Advertisment	en_US
dc.subject	Sex appeal	en_US
dc.subject	University Under graduate	en_US
dc.title	INFLUENCE OF ADVERTISING SEX APPEAL ON PRODUCT CONSUMPTION AND SERVICE PATRONAGE BEHAVIOUS OF CONSUMERS IN LAGOS STATE, NIGERIA	en_US
dc.type	Article	en_US
Appears in Collections:	Department of Communication and Media Studies

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