ICT Use, Cognitive Style and Job Motivation as Determinants of Workers' Creativity in Newspaper Industries
Loading...
Date
2014-03-01
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
American Research Institute for Policy Development
Abstract
Workers’ creativity has become a subject of both theoretical and empirical discourse
in recent times. This study investigated creativity among workers in Newspaper
houses. The study sought to find out the effects of ICT use, cognitive styles and
motivation on workers creativity. A total of 699 workers in newspaper houses in
Nigeria were chosen as the study population. Data was gathered using questionnaire
as the instrument. 400 questionnaires were administered and 393 were returned and
used for the study. The study found out that the use of ICTs (referring generally to
computers, videos, hardware, software, and networks) positively influences workers
creativity in the newspaper industries. It also revealed that ‘learning new ways to
think’ as a cognitive style was ranked highest in influencing workers creativity
(Mean=4.20). The study further revealed that the current use of incentive
motivation influences workers job performance in relation to their levels of
creativity in media houses. The result of the joint effect of independent variables
(ICT Use, Cotgnitive Styles and Motivation) on creativity was significant (F(3,389)
= 94.588; R = .649, R2 = .422, Adj. R2 = .417; P < .05). About 42% of the variation
was accounted for by the independent variables. The study therefore recommends
adequate motivation, provision of ICT facilities and encouragement of good
cognitive styles as ways through which workers creativity could be improved.
Description
Keywords
Information and Communication Technology (ICT), Cognitive Styles, Job Motivation, Creativity, Newspaper Workers