THE IMPACT OF MARKETING ON BANK'S PERFORMANCE IN NIGERIA
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Date
2015-09
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Acu journal of Social and Management Science
Abstract
The issue of non-performance in the banking industry which has contributed to slow rapid growth and development in the economy has been a major problem to scholars and professionals in the banking sector.
Description
Keywords
Marketing, Bank's Performance, Financial Services, Banking Operation