Influence of African Indigenous language media in COVID-19 digital health messaging
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Date
2021-07-15
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Publisher
Catalan Journal of Communication & Cultural Studies
Abstract
COVID-19 pandemic era has further energized humans to consider their health
more than before, especially in the digital age when they experience a deluge of
health information. This study, therefore, examined COVID-19 digital sources,
health message types and how the use of African Indigenous language media
enhanced people’s utilization of coronavirus health messages. Using an online
questionnaire and in-depth interview data collection methods, respondents
received preventive COVID-19 health messages on social distancing and personal
hygiene from mostly interactive digital sources, which hardly infused African
Indigenous language media in the health message. However, African Indigenous
languages motivated respondents to utilize COVID-19 messages, though people
still spread COVID-19 fake news through Indigenous media. Nonetheless, inte grating African Indigenous language media into digital health communication
can confer credibility on information sources. Still, there is a need to fight the use
of digital media to spread fake news.
Description
Keywords
African Indigenous language, media source credibility, information accessibility, digital health messages, COVID-19 pandemic, fake news, digital media