Organization’s stability and productivity: the role of SWOT analysis an acronym for strengt.h, weakness, opportunities and threat
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Date
2014
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INTERNATIONAL JOURNAL OF INNOVATIVE AND APPLIED RESEARCH
Abstract
There is no doubt that for an organization to actually remain stable and productive effort should be made to identify
what constitute their strength, weakness, opportunities and threat, hence the acronym SWOT. It is the identification
and careful analysis that would actually keep every productive organization going. If an organization does not make
necessary effort to identify its strength, weakness, opportunities and threat, such organization is bound to fail in area
of productivity as such organisation will not be stable. This paper however dealt on the actual meaning and what the
acronym stands for and its evaluation in two private schools. The paper however identified what constituted
strength, weakness, opportunities and threat of the two schools. SWOT analysis however helped one of the two
studied to advance in the face of growing challenges thereby leading to its stability and increased productivity.
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Keywords
Strength, weakness, opportunities, threat, stability, productivity and organization.