Faculty of Management Sciences
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Browsing Faculty of Management Sciences by Author "Akinruwa, Temitope Emmanuel"
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Item Determinants of Small and Medium Enterprises (SMEs) Performance in Ekiti State, Nigeria: A Business Survey Approac(European Journal of Humanities and Social Sciences, 2013-01-01) Akinruwa, Temitope Emmanuel; Awolusi, Olawumi Dele; Ibojo, Bolanle OdunlamiThe objective of the study is to access determinant of small and Medium Enterprises (SMEs) Performance in Ekiti State. Survey method was used for the study while purposive sampling technique was adopted and regression analysis via Statistical Package for Social Science (SPSS) version 20 was used to analyse the data. Findings show that funds, managerial skills, government policy, education and facilities were significant related with performance at 5% significantly level. By ranking, funds were considered most significant follow by education, government policy, managerial skill and facilities. The conclusion drawn from the studies was that for business to continue achieving it expected performance all determinants must be readily available to complement each other. It equally shows that 78.7% of the explanatory variables are significantly related to small and medium enterprise performance in the state. The study recommended that government focus should be on provision of all determinants that will enhance the thriving of SMEs performance, creates avenue that will give room for sharing experience among business owners finally, adequate information should be made to create awareness and need to patronize the home made product.Item Determinants of Small and Medium Enterprises (SMEs) Performance in Ekiti State, Nigeria: A Business Survey Approach(European Journal of Humanities and Social Sciences, 2013-02-01) Akinruwa, Temitope Emmanuel; Ibojo, Bolanle Odunlami; Awolusi, Olawunmi DeleThe objective of the study is to access determinant of small and Medium Enterprises (SMEs) Performance in Ekiti State. Survey method was used for the study while purposive sampling technique was adopted and regression analysis via Statistical Package for Social Science (SPSS) version 20 was used to analyse the data. Findings show that funds, managerial skills, government policy, education and facilities were significant related with performance at 5% significantly level. By ranking, funds were considered most significant follow by education, government policy, managerial skill and facilities. The conclusion drawn from the studies was that for business to continue achieving it expected performance all determinants must be readily available to complement each other. It equally shows that 78.7% of the explanatory variables are significantly related to small and medium enterprise performance in the state. The study recommended that government focus should be on provision of all determinants that will enhance the thriving of SMEs performance, creates avenue that will give room for sharing experience among business owners finally, adequate information should be made to create awareness and need to patronize the home made product.Item Effect of Customer Satisfaction on Organizational Profitability, Using an Organization in the Food and Beverage Industry(International Journal of Management Sciences, 2013-03-15) Ibojo, Bolanle Odunlami; Olawepo, G.T; Akinruwa, Temitope EmmanuelThis study examines the effect of customer satisfaction on organizational profitability of a reputable food and beverage industry in Nigeria. More so, to determine the relationship between customer satisfaction and organizational profitability. Primary and secondary data were used for this study. The primary data was collected with the aid of questionnaires while the secondary data was collected from the selected organization periodicals and journals. The data collected was analyzed using descriptive and inferential statistical tools. The descriptive tools include tables and percentages while the inferential tools include regression analysis and analysis of variance (ANOVA). The findings from the study show the R2 values of 0.612 which revealed that customer satisfaction independently explain 61.2% of the variation in organizational profitability. The f-statistics of 12.307 of the organization revealed that the model is statistically significant at 0.05 significant level. The study concludes that the satisfaction of customers leads to more profitability. More so, there is a positive relationship between customer satisfaction and organizational profitabilityItem Effect of Promotion on Product Awareness(International Journal of Education Research, 2014-09-09) Ibojo, Bolanle Odunlami; Akinruwa, Temitope EmmanuelThe study examined the influence of promotion on product awareness in the brewery subsector of the manufacturing industry in Nigeria. The objectives are; to assess the impact of promotion on product awareness in relation to the organization, to determine the degree at which the promotional mix used by the organization helps in achieving organisational objective, to evaluate the effect of company’s promotional activities on the pricing of a company’s brand and to assess the effectiveness of promotion in increasing the sales revenue of the organization.. Survey research design was adopted for this research. Primary data which includes questionnaire was used to elicit information from the members of staff while secondary data encompasses related journal materials, periodicals et.c. Descriptive statistics (percentages) and inferential statistics (multiple regression and t-test were used) were used to analyse the data. The findings show that a 1% shift in promotion will cause a 52.6% shift in product awareness (r=.526**, N=121, P<.01). The study revealed that a 1% shift in promotion will cause 89.6% shift in organizational objectives (r=.896**, N=121, P<.01). Also, 1% shift in promotion will cause 87.4% shift in pricing of organization’s brand/products (r=.874**, N=121, P>.01). These depict that promotion influences pricing of organizations’ product in this study. More so, 1% shift in promotion will cause 49.6% shifts in sales revenue(r=.496**, N=121, P>.01). Based on the findings of this study, it was concluded that promotion is a critical and vital factor that enhances product awareness in the market. Hence, promotion attracts attention particularly when consumers are not very familiar with the products. It was strongly recommended that investments should be made towards research and developments as it becomes extremely necessary to consider the cost/benefits analysis of promotions as past researchers emphasised that promotion is based on meeting customers’ needs within a short term period.