Faculty of Management Sciences

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Assessment of Service Marketing as a tool for Customers’ Satisfaction in Service Industry in Ado-Ekiti Metropolis, Ekiti State, Nigeria
(European Journal of Humanities and Social Sciences, 2013-01-01) AKINRUWA, Temitope Emmanuel; IBOJO, Bolanle Odunlami; AWOLUSI, Olawunmi Dele
The objective of the study is to assess service marketing as a tool for customers’ satisfaction in Ekiti State. Twenty service industries were used. Survey and descriptive research methods were used while structure questionnaire was administered on the customers. Convenient sampling technique was used to select the respondents and Statistical Package for Social Science (SPSS) was employed. The coefficient of determination (R-squared) indicated that 85% of the changes in customers’ satisfaction were explained by the considered explanatory indicators’ (i.e. product, price, place, promotion, people, process and physical environment).Emanating from the findings, it was concluded that with the trend of competitive business environment in the state capital (Ado-Ekiti metropolis), management of service providers must key into the 7ps if they were to be relevant in the business. The study recommended that there is need for the service industries to adopt and improve on the provision of the 7ps for attaining optimal customers’ satisfaction and thus, enhance other business performance metrics.
Compensation Management and Employees Performance in the Manufacturing Sector, A Case Study of a Reputable Organization in the Food and Beverage Industry
(International Journal of Managerial Studies and Research (IJMSR, 2014-10-01) Ibojo, Bolanle Odunlami; Asabi, Oludele Matthew
This paper examined the effect of Compensation Management on Employees Performance in the Manufacturing Sector, A case study of A Reputable Food and Beverage Industry. The objectives were to: determine the extent at which compensation management affect employees performance, evaluate the relationship between working condition and employee performance, access the rate at which welfare services affect employees performances, explore relationship between compensation management and improved productivity and explore the relationship between compensation management and retainment of staff. Primary and secondary sources were used. The use of questionnaire was employed to gather necessary and relevant data from the respondents. The methods were used in order to minimize the problems associated with data collection and to ensure that the results are visible and bias free as expected. The data was analyzed using inferential and descriptive statistics. The descriptive statistics involves frequency table, likert scale while the hypotheses were tested using Analysis of Variance (ANOVA). The results of the findings show the f – statistics of 32.222 which implies that the model is statistically significant. It shows that there is a significant relationship between good welfare service and employees performance. The f-statistics of 12.052 shows that the model is statistically significant. This shows that there is a significant relationship between compensation management and improved productivity. The f – statistically of 11.237 shows that the model is statistically significant. It shows that is a significant relationship between compensation management and employees performance. From the results of the study, it can be concluded that there is a significant relationship between good welfare service and employees performance. More so, there is a significant relationship between compensation management and improved productivity. Aside from these, there is a significant relationship between compensation management and retirement of staff. Conclusively, there is a positive significant relationship between compensation management and employees performance
Corporate Social Responsibility and Organizational Performance: A Theoretical Review
(International Journal of Social Sciences and Management Research, 2022) Oiku, Peter Omoyebagbe; Obiekwe, Onyebuchi; Obafemi, Olumuyiwa Olugbenga
This paper utilized a theoretical approach to examine the impact of corporate social responsibility on organizational performance. The paper notes that corporate social responsibility is an essential strategic component of several business organizations as they try to navigate the highly changing business environment. Some benefits of corporate social responsibility involvement identified includes assisting business firms to gain competitive edge over by increasing their reputation and acceptability, market share, improve profitability as against their rivals with less or unrecognised social involvement in their operating environment. The paper concluded that corporate social responsibility drives organizations profitability, and helps organizations gain competitive advantages over rivals in the market arena. It is recommended that managements should make social responsibility involvement a key strategic part of its business operations. Management should scan their environment to identify the appropriate need of their operating environment so as to understand what the people actually need, than just initiating and carrying out projects that may not be beneficial to the society, as this will put the organization in bad light, and their efforts may not be recognized and appreciated. Additionally, organizations should ensure that they disclose all their social responsibility actions to the appropriate stakeholders. This is because, the more people notice the positive social actions of an organization, their perception about such organization change, and this boost their images and reputation of the organization before the general public.
Creativity, Innovation and Technology
(Ajayi Crowther University, 2017) Oiku, Peter Omoyebagbe; Ogunrinde, Samuel
Determinants of Small and Medium Enterprises (SMEs) Performance in Ekiti State, Nigeria: A Business Survey Approac
(European Journal of Humanities and Social Sciences, 2013-01-01) Akinruwa, Temitope Emmanuel; Awolusi, Olawumi Dele; Ibojo, Bolanle Odunlami
The objective of the study is to access determinant of small and Medium Enterprises (SMEs) Performance in Ekiti State. Survey method was used for the study while purposive sampling technique was adopted and regression analysis via Statistical Package for Social Science (SPSS) version 20 was used to analyse the data. Findings show that funds, managerial skills, government policy, education and facilities were significant related with performance at 5% significantly level. By ranking, funds were considered most significant follow by education, government policy, managerial skill and facilities. The conclusion drawn from the studies was that for business to continue achieving it expected performance all determinants must be readily available to complement each other. It equally shows that 78.7% of the explanatory variables are significantly related to small and medium enterprise performance in the state. The study recommended that government focus should be on provision of all determinants that will enhance the thriving of SMEs performance, creates avenue that will give room for sharing experience among business owners finally, adequate information should be made to create awareness and need to patronize the home made product.
Determinants of Small and Medium Enterprises (SMEs) Performance in Ekiti State, Nigeria: A Business Survey Approach
(European Journal of Humanities and Social Sciences, 2013-02-01) Akinruwa, Temitope Emmanuel; Ibojo, Bolanle Odunlami; Awolusi, Olawunmi Dele
The objective of the study is to access determinant of small and Medium Enterprises (SMEs) Performance in Ekiti State. Survey method was used for the study while purposive sampling technique was adopted and regression analysis via Statistical Package for Social Science (SPSS) version 20 was used to analyse the data. Findings show that funds, managerial skills, government policy, education and facilities were significant related with performance at 5% significantly level. By ranking, funds were considered most significant follow by education, government policy, managerial skill and facilities. The conclusion drawn from the studies was that for business to continue achieving it expected performance all determinants must be readily available to complement each other. It equally shows that 78.7% of the explanatory variables are significantly related to small and medium enterprise performance in the state. The study recommended that government focus should be on provision of all determinants that will enhance the thriving of SMEs performance, creates avenue that will give room for sharing experience among business owners finally, adequate information should be made to create awareness and need to patronize the home made product.
Effect of Customer Satisfaction on Organizational Profitability, Using an Organization in the Food and Beverage Industry
(International Journal of Management Sciences, 2013-03-15) Ibojo, Bolanle Odunlami; Olawepo, G.T; Akinruwa, Temitope Emmanuel
This study examines the effect of customer satisfaction on organizational profitability of a reputable food and beverage industry in Nigeria. More so, to determine the relationship between customer satisfaction and organizational profitability. Primary and secondary data were used for this study. The primary data was collected with the aid of questionnaires while the secondary data was collected from the selected organization periodicals and journals. The data collected was analyzed using descriptive and inferential statistical tools. The descriptive tools include tables and percentages while the inferential tools include regression analysis and analysis of variance (ANOVA). The findings from the study show the R2 values of 0.612 which revealed that customer satisfaction independently explain 61.2% of the variation in organizational profitability. The f-statistics of 12.307 of the organization revealed that the model is statistically significant at 0.05 significant level. The study concludes that the satisfaction of customers leads to more profitability. More so, there is a positive relationship between customer satisfaction and organizational profitability
Effect of Marketing Communication in Promoting Organisational Sales. A Case Study of Sunshine Company
(Journal of Emerging Trends in Economics and Management Sciences (JETEMS), 2011-01-27) Ibojo, Bolanle Odunlami; Ofoegbu, O.E
The effectiveness of communication cannot be overemphasized when considering factors that project cordial relationship between organizations and their potential customers. For an organization to succeed in this competitive environment, there is the need to manage the marketing communication system for efficient performance as well as for the promotion of sales.The researchers adopted secondary data for this write up. Correlation coefficient was used to analyzed the data while normal distribution was used to test the hypothesis.The conclusion shows that the implementation of promotion as a mix has not only helped sunshine company to create awareness but also helped in increasing the sales of the company, thus, it is a worthwhile activity and should be made a core aspect of the company’s marketing programme. The researchers hereby recommended that sunshine company should evaluate the various promotional mix elements and select those that can eff
Effect of Marketing Communication in Promoting Organisational Sales. A Case Study of Sunshine Company
(Journal of Emerging Trends in Economics and Management Sciences (JETEMS), 2011-12-01) Ibojo, Bolanle Odunlami; Ofoegbu, O.E
The effectiveness of communication cannot be overemphasized when considering factors that project cordial relationship between organizations and their potential customers. For an organization to succeed in this competitive environment, there is the need to manage the marketing communication system for efficient performance as well as for the promotion of sales.The researchers adopted secondary data for this write up. Correlation coefficient was used to analyzed the data while normal distribution was used to test the hypothesis.The conclusion shows that the implementation of promotion as a mix has not only helped sunshine company to create awareness but also helped in increasing the sales of the company, thus, it is a worthwhile activity and should be made a core aspect of the company’s marketing programme. The researchers hereby recommended that sunshine company should evaluate the various promotional mix elements and select those that can effectively create product awareness and also increase sales in order to achieve organizational objectives
Effect of Promotion on Product Awareness
(International Journal of Education Research, 2014-09-09) Ibojo, Bolanle Odunlami; Akinruwa, Temitope Emmanuel
The study examined the influence of promotion on product awareness in the brewery subsector of the manufacturing industry in Nigeria. The objectives are; to assess the impact of promotion on product awareness in relation to the organization, to determine the degree at which the promotional mix used by the organization helps in achieving organisational objective, to evaluate the effect of company’s promotional activities on the pricing of a company’s brand and to assess the effectiveness of promotion in increasing the sales revenue of the organization.. Survey research design was adopted for this research. Primary data which includes questionnaire was used to elicit information from the members of staff while secondary data encompasses related journal materials, periodicals et.c. Descriptive statistics (percentages) and inferential statistics (multiple regression and t-test were used) were used to analyse the data. The findings show that a 1% shift in promotion will cause a 52.6% shift in product awareness (r=.526**, N=121, P<.01). The study revealed that a 1% shift in promotion will cause 89.6% shift in organizational objectives (r=.896**, N=121, P<.01). Also, 1% shift in promotion will cause 87.4% shift in pricing of organization’s brand/products (r=.874**, N=121, P>.01). These depict that promotion influences pricing of organizations’ product in this study. More so, 1% shift in promotion will cause 49.6% shifts in sales revenue(r=.496**, N=121, P>.01). Based on the findings of this study, it was concluded that promotion is a critical and vital factor that enhances product awareness in the market. Hence, promotion attracts attention particularly when consumers are not very familiar with the products. It was strongly recommended that investments should be made towards research and developments as it becomes extremely necessary to consider the cost/benefits analysis of promotions as past researchers emphasised that promotion is based on meeting customers’ needs within a short term period.
Effect of Sales Promotion as a Tool on Organizational Performance (A case Study of Sunshine Plastic Company)
(Journal of Emerging Trends in Economics and Management Sciences (JETEMS), 2011-01-01) Ibojo, Bolanle Odunlami; Ogunsiji, Amos
In spite of the numerals sales promotion techniques available to many organizations, it is important to note that many organizations have not yet appreciated how to effectively and efficiently utilize these sales promotion techniques in attempting to enhance their organization performance. The objective of this paper is to find out if sales promotion techniques to be adopted at a given time affect the company’s sales volume and also to look at the effect of sales promotion on organizational performance. The method used is survey approach which gives room for primary data-questionnaire while the sampling technique adopted is simple random sampling techniques in which all members of the population has equal probability and independent chance of being selected. The chi-square method is used to test the hypothesis and to examine the effect of sales promotion on organizational performance. During the course of findings, majority of the respondents accepted the fact that sales promotion affects organizational performance and sales volume of the organization. In conclusion, effective implementation of sales promotional tools lead to increase in sales volume and invariably higher profits. It is recommended that during festive period, organizations should take full advantage by developing an effective and efficient sales promotion campaign that can arouse the consumers awareness, thereby leading to greater purchase of their products.
Effects of Factor Analysis on the Questionnaire of Strategic Marketing Mix on Organisational Objectives of Food and Beverage Industry.
(European Journal of Business and Management, 2013-08-10) Ibojo, Bolanle Odunlami
This study examines the effects of factor analysis on the questionnaire of strategic marketing mix on organizational objectives of food and beverage industry. The objective is to test the effect of factor analysis on the questionnaire, and to show if factor analysis is appropriate and desired if a desired result is to be achieved. The methodology employs primary and secondary sources of data. The primary source envelopes questionnaires while the secondary source allows for the use of journals, internet and the periodicals. The data were analyzed using descriptive (percentages) and inferential statistics(factor analysis). It should be noted that the result of the questionnaires were subjected to factor analysis.The findings show that the correlation matrix was all positive and above 0.5.The Kaiser-Mayer Olkin has a value of 0.882which show the greatness of the data. After extraction, the principal component analysis show high percentages of the variance accounted for. Eight factors were extracted which explain 72.6% of the variability. Finally, the variables were loaded in one component or the other.It is hereby concluded that the correlation matrix shows the adequacy of the factor analysis on the questionnaire. The Kaiser-Mayer Olkin of .0882 and Batlette test of 0.00 show that factor analysis is appropriate. The extracted component represents the variables well. The eight factors explained 72.6% of the information contained by the 25items (variables).More so, the variables were loaded in one component or the other, showing that the variables are satisfactory for further studies. All these show that factor analysis has effect on the questionnaire of strategic marketing mix on organizational objectives of food and beverage industry.
EFFECTS OF HOLISTIC MARKETING ON ORGANIZATIONAL PERFORMANCE
(British Journal of Management and Marketing Studies, 2023) Oiku, Peter Omoyebagbe; Adeyeye, Tolulope Charles2023
This article examines the influence of holistic marketing strategy on organizational performance. Descriptive and analytical research designs were used in this study. Demographic and primary data were obtained through interviews and from questionnaires administered to one hundred and fifty (150) respondents made up of operators, customers and staff of three service sectors through simple random sampling method. Pilot survey and Cronbach’s Alpha were used to confirm the validity and reliability of the study respectively and their variables of measures. Correlation analysis, multiple regression analysis and multicollinearity test were used to analyze the data with the aid of statistical package for social sciences (SPSS). The results showed that the independent variables (Holistic marketing which consists of Social Responsibility Marketing, Internal Marketing, Relationship Marketing and Integrated Marketing) were significant joint predictors of organizational performance (R2=.630). Subsequently, recommendations were made to organizations, especially the ones in the private sectors that they should adopt holistic marketing strategy concepts in order to satisfy customers and sustain firms’ profitability locally and globally.
Effects of Occupational Hazards on Employees’ Productivity
(European Journal of Business and Management, 2013-04-04) Ofoegbu, O.E.; Olawepo, G.T; Ibojo, B.O.
It is a fact that profit maximization serves as the key/core objective for setting up 2006); however, in achieving this objective, there is the need to consider the welfare and safety of workers in the organization. Considering the welfare and safety of employees in order to boost productivity and profitab must be minimized or prevented because it serves as a negative catalyst for declined productivity. This paper tends to illuminate the effect of occupational hazards on employees productivity because it negatively affects productivity, which in turn affects organizational profitability. The researchers adopted the combination of secondary and primary sources of data. The secondary data involves the use of journals, periodicals, internet, and related materials while the primary data envelops questionnaires from respondents. Chi collected through questionnaire was analyzed using descriptive (percentages) and inferential statistics (regression analysis and coefficient of multiple determinations employees to hazardous substances reduces productivity. The results also indicate that training of employees on accident prevention can positively affect productivity. The conclusion is that effect on productivity. The recommendation is that organizations need to provide safe and conducive environment for the performance of the job. There is also the need to provide training and educative programmes in order or minimize occupational hazards and boost productivity.
ENTREPRENEURSHIP EDUCATION: A TOOL FOR ECONOMIC AND NATIONAL DEVELOPMENT
(International Journal of Advanced Research in Management and Social Sciences, 2023) Oiku, Peter Omoyebagbe; Akanbi, Paul Ayobami
In the world over, the constant increase in the level of unemployment has awakened government at all levels to realize the importance of entrepreneurship education as a stimulant for driving economic growth and development. This work is a review of entrepreneurship education, a General Studies programme of Ajayi Crowther University, Oyo and its relevance to national development. A survey questionnaire was formulated and sent to progressing ex-students of Ajayi Crowther University who are applying the knowledge gained from General Studies (GES) of Entrepreneurship Education rather than their primary field of study in establishing their own businesses. The review showed that entrepreneurship education is a tool that is needed for building soft skills in students, reducing the rate of unemployed university graduates and enhancing economic and national development. The paper recommends a constant review on technical skills training, creation of idea incubators, industrial attachments and programmes relative to students’ field of study.
Fostering entrepreneurship as a form of curtailing youth unemployment in Ogun State, Nigeria
(Hallmark University Journal of Management and Social Sciences, 2021-10-03) Adedeji, Solomon O.; Ibojo, Bolanle O.
This study examined how fostering entrepreneurship can serve as a form of curtailing youth unemployment in Ogun State, Nigeria...
Impact of Customer Loyalty on Organizational Performance
(IIARD International Journal of Economics and Business Management, 2022) Oiku, Peter Omoyebagbe; Obafemi, Olumuyiwa Olugbenga; Obiekwe, Onyebuchi
This paper utilized a theoretical approach to examine the impact of customer loyalty on organizational performance. The paper identified some benefits of customer loyalty as increase profitability, business growth, enhanced firm effectiveness and reduced cost of operations. Some drivers of customers loyalty identified are: improved product quality, extended warranties, reduction in marketing and service cost, honest and quality feedback, improve brand image. The paper concluded that that customer loyalty is vital for improved organizational performance as sales volume accrued from repeated purchases helps to increase market share and improves profitability of the organization. In addition, customer loyalty intention serves as firm growth strategy and competitive advantage over rivals in the market arena. It is recommended among others that managements should make customer intention a key part of their strategy to achieve organizational growth. Besides, since attraction and retention of customers contributes significantly to overall organization’s performance, managements should ensure that they preset and offer high quality products, and quality service delivery to their customers as these will ensure reduced risks of the customers witching brands to competitions product. In addition, organizations should put in place effective customer’s intention programs such as longer warranties, new ands, and recognitions to enhance their chances of retaining their valuable customers.
INTERNAL MARKETING AND STUDENT’S ENROLMENT IN AJAYI CROWTHER UNIVERSITY: A CRITICAL INTERROGATION
(British Journal of Management and Marketing Studies, 2023) Oiku, Peter Omoyebagbe
Being that private universities are, to a large extent, run on tuition generated from students, the issue of ensuring that students continually flow into such institutions has created anticipation among the management team, which has also thrown up issues on marketing. In view of this situation, the study examines internal marketing with respect to student enrolment at Ajayi Crowther University, Oyo State. The study deployed qualitative methodology with emphasis on key informant interviews. The study found out that the management of Ajayi Crowther University is conscious of the import of IM in the enhancement of the student's enrolment programme as a strategy and has, in so many ways, taken steps to ensure internal marketing practice. The study also discovered that with measures taken by management to boost internal marketing in the institution, a reciprocal effort is also noticeable among the staff team to ensure the sustainability of student enrolment and other means of generating IGR for the institution.
Soft Skills,Business Environment and Start-up Kits
(Ajayi Crowther University, 2017) Oiku, Peter Omoyebagbe
Team Building in Organizations: Benefit and Challenge - A Review
(International Journal of Social Sciences and Management Research, 2023) Oiku, Peter Omoyebagbe; Obiekwe, Onyebuchi; Obiekwe, Polycarp Azubuike
Team building has today become a key business strategy been utilized by organizations to develop employees competencies, workplace experience, and a cohesive productive workforce that has the capacity to help organizations provide solutions to their numerous challenges. This paper examines the concept of teambuilding, and explored literature to discover whether teambuilding contributes to organizations positive outcomes that promotes productivity, enhanced performance, and competitive advantage. The paper observed that organizations are embracing teambuilding to achieve high levels of both task performance and human resources maintenance, as well as to stimulate and promote better organizational productivity and innovativeness. The paper identifies encouragement of creativity and innovation, open communication, and increased collaborations as some benefits of teambuilding. It also identified lack of trust, lack of self-awareness, poor communication and working toward opposing goals as some major challenges confronting teambuilding activities. The paper concluded that teambuilding promotes increased collaborations, improve employees morale, encourage creativity and innovation in organizations, and also as an effective way of developing employee competencies to meet customers growing needs and changing expectations. It is recommended that organizations should provide teambuilding activities that fit them, and that help to bring team members together. Organizations should also provide right climate and essential resources needed by teams to carry out assigned tasks if the teams are to succeed. Organizations should set up a well define process that help them identify right people with requisite competencies who fit in to a team. Additionally, management should communicate the core values expected from the teams to them so that they will be rightfully guides on how they are to accomplish given tasks.

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