Browsing by Author "Muyiwa, Popoola"
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Item INFLUENCE OF ADVERTISING SEX APPEAL ON PRODUCT CONSUMPTION AND SERVICE PATRONAGE BEHAVIOUS OF CONSUMERS IN LAGOS STATE, NIGERIA(Research on Humanities and Social Sciences, 2014-01-13) Muyiwa, PopoolaThe growing need for profitable through consumer patronage has made advertisers to increasingly use sex appeal for catching the attention of consumers