INFLUENCE OF ADVERTISING SEX APPEAL ON PRODUCT CONSUMPTION AND SERVICE PATRONAGE BEHAVIOUS OF CONSUMERS IN LAGOS STATE, NIGERIA
Loading...
Date
2014-01-13
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Research on Humanities and Social Sciences
Abstract
The growing need for profitable through consumer patronage has made advertisers to increasingly use sex appeal for catching the attention of consumers
Description
Keywords
Influencing, Television Advertisment, Sex appeal, University Under graduate