Faculty of Management Sciences
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Browsing Faculty of Management Sciences by Subject "effect"
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Item Effect of Marketing Communication in Promoting Organisational Sales. A Case Study of Sunshine Company(Journal of Emerging Trends in Economics and Management Sciences (JETEMS), 2011-12-01) Ibojo, Bolanle Odunlami; Ofoegbu, O.EThe effectiveness of communication cannot be overemphasized when considering factors that project cordial relationship between organizations and their potential customers. For an organization to succeed in this competitive environment, there is the need to manage the marketing communication system for efficient performance as well as for the promotion of sales.The researchers adopted secondary data for this write up. Correlation coefficient was used to analyzed the data while normal distribution was used to test the hypothesis.The conclusion shows that the implementation of promotion as a mix has not only helped sunshine company to create awareness but also helped in increasing the sales of the company, thus, it is a worthwhile activity and should be made a core aspect of the company’s marketing programme. The researchers hereby recommended that sunshine company should evaluate the various promotional mix elements and select those that can effectively create product awareness and also increase sales in order to achieve organizational objectivesItem Effect of Sales Promotion as a Tool on Organizational Performance (A case Study of Sunshine Plastic Company)(Journal of Emerging Trends in Economics and Management Sciences (JETEMS), 2011-01-01) Ibojo, Bolanle Odunlami; Ogunsiji, AmosIn spite of the numerals sales promotion techniques available to many organizations, it is important to note that many organizations have not yet appreciated how to effectively and efficiently utilize these sales promotion techniques in attempting to enhance their organization performance. The objective of this paper is to find out if sales promotion techniques to be adopted at a given time affect the company’s sales volume and also to look at the effect of sales promotion on organizational performance. The method used is survey approach which gives room for primary data-questionnaire while the sampling technique adopted is simple random sampling techniques in which all members of the population has equal probability and independent chance of being selected. The chi-square method is used to test the hypothesis and to examine the effect of sales promotion on organizational performance. During the course of findings, majority of the respondents accepted the fact that sales promotion affects organizational performance and sales volume of the organization. In conclusion, effective implementation of sales promotional tools lead to increase in sales volume and invariably higher profits. It is recommended that during festive period, organizations should take full advantage by developing an effective and efficient sales promotion campaign that can arouse the consumers awareness, thereby leading to greater purchase of their products.