Department of Communication and Media Studies

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Influence of African Indigenous language media in COVID-19 digital health messaging
(Catalan Journal of Communication & Cultural Studies, 2021-07-15) Israel Ayinla, Fadipe; Abiodun, Salawu
COVID-19 pandemic era has further energized humans to consider their health more than before, especially in the digital age when they experience a deluge of health information. This study, therefore, examined COVID-19 digital sources, health message types and how the use of African Indigenous language media enhanced people’s utilization of coronavirus health messages. Using an online questionnaire and in-depth interview data collection methods, respondents received preventive COVID-19 health messages on social distancing and personal hygiene from mostly interactive digital sources, which hardly infused African Indigenous language media in the health message. However, African Indigenous languages motivated respondents to utilize COVID-19 messages, though people still spread COVID-19 fake news through Indigenous media. Nonetheless, inte grating African Indigenous language media into digital health communication can confer credibility on information sources. Still, there is a need to fight the use of digital media to spread fake news.