Please use this identifier to cite or link to this item:
https://repository.acu.edu.ng:443//handle/123456789/185| Title: | INFLUENCE OF ADVERTISING SEX APPEAL ON PRODUCT CONSUMPTION AND SERVICE PATRONAGE BEHAVIOUS OF CONSUMERS IN LAGOS STATE, NIGERIA |
| Authors: | Muyiwa, Popoola |
| Keywords: | Influencing Television Advertisment Sex appeal University Under graduate |
| Issue Date: | 13-Jan-2014 |
| Publisher: | Research on Humanities and Social Sciences |
| Abstract: | The growing need for profitable through consumer patronage has made advertisers to increasingly use sex appeal for catching the attention of consumers |
| URI: | http://localhost:8080/jspui/handle/123456789/185 |
| ISSN: | 2224 - 5766 |
| Appears in Collections: | Department of Communication and Media Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Influence of advertising sex appeal on product consumption_Popoola_RHSS_2014.pdf | 2.71 MB | Adobe PDF | View/Open |
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