INFLUENCE OF ADVERTISING SEX APPEAL ON PRODUCT CONSUMPTION AND SERVICE PATRONAGE BEHAVIOUS OF CONSUMERS IN LAGOS STATE, NIGERIA
| dc.contributor.author | Muyiwa, Popoola | |
| dc.date.accessioned | 2022-06-24T11:45:09Z | |
| dc.date.available | 2022-06-24T11:45:09Z | |
| dc.date.issued | 2014-01-13 | |
| dc.description.abstract | The growing need for profitable through consumer patronage has made advertisers to increasingly use sex appeal for catching the attention of consumers | en_US |
| dc.identifier.issn | 2224 - 5766 | |
| dc.identifier.uri | http://localhost:8080/jspui/handle/123456789/185 | |
| dc.publisher | Research on Humanities and Social Sciences | en_US |
| dc.subject | Influencing | en_US |
| dc.subject | Television Advertisment | en_US |
| dc.subject | Sex appeal | en_US |
| dc.subject | University Under graduate | en_US |
| dc.title | INFLUENCE OF ADVERTISING SEX APPEAL ON PRODUCT CONSUMPTION AND SERVICE PATRONAGE BEHAVIOUS OF CONSUMERS IN LAGOS STATE, NIGERIA | en_US |
| dc.type | Article | en_US |
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