Department of Business Administration
Permanent URI for this collection
Browse
Browsing Department of Business Administration by Author "Akinruwa, Temitope Emmanuel"
Now showing 1 - 7 of 7
Results Per Page
Sort Options
Item Customer Care: Antecedent Tool for Customer Patronage Among Selected Hotels in Southwest Nigeria(International Journal of Management Studies, 2019-04-01) Akeke, Niyi Israel; Akinruwa, Temitope EmmanuelThe study investigated the influence of customer care on customer patronage of selected hotels in southwest, Nigeria. Primary source of data collection was adopted while multiple sampling techniques were used. Specifically, stratified, heterogeneous purposive and proportionate sampling techniques were utilized. A total number of 69 hotels consisting of all categories were sampled. A survey research design was adopted while questionnaire was used to collect data from 400 customers as respondents. Descriptive and inferential statistics were used to measure customer care. Constructs for customer care were satisfaction with staff relation, staff good assistance, staff good listener and commendable warmly greetings. Findings showed that customer care is capable of influencing patronage of hotels in southwest Nigeria. Giving these results, and in ranking we concluded that patronage is a function of giving assistance to customer when needed, ensuring exemplary courtesy, good relations and be a good listener. The study recommended that investors in hotel business should employ qualified personnel and engage in continuous train and retrains of staff in order to be professionally fit in their duties for customer engagement.Item Determinants of Small and Medium Enterprises (SMEs) Performance in Ekiti State, Nigeria: A Business Survey Approac(European Journal of Humanities and Social Sciences, 2013-01-01) Akinruwa, Temitope Emmanuel; Awolusi, Olawumi Dele; Ibojo, Bolanle OdunlamiThe objective of the study is to access determinant of small and Medium Enterprises (SMEs) Performance in Ekiti State. Survey method was used for the study while purposive sampling technique was adopted and regression analysis via Statistical Package for Social Science (SPSS) version 20 was used to analyse the data. Findings show that funds, managerial skills, government policy, education and facilities were significant related with performance at 5% significantly level. By ranking, funds were considered most significant follow by education, government policy, managerial skill and facilities. The conclusion drawn from the studies was that for business to continue achieving it expected performance all determinants must be readily available to complement each other. It equally shows that 78.7% of the explanatory variables are significantly related to small and medium enterprise performance in the state. The study recommended that government focus should be on provision of all determinants that will enhance the thriving of SMEs performance, creates avenue that will give room for sharing experience among business owners finally, adequate information should be made to create awareness and need to patronize the home made product.Item Determinants of Small and Medium Enterprises (SMEs) Performance in Ekiti State, Nigeria: A Business Survey Approach(European Journal of Humanities and Social Sciences, 2013-02-01) Akinruwa, Temitope Emmanuel; Ibojo, Bolanle Odunlami; Awolusi, Olawunmi DeleThe objective of the study is to access determinant of small and Medium Enterprises (SMEs) Performance in Ekiti State. Survey method was used for the study while purposive sampling technique was adopted and regression analysis via Statistical Package for Social Science (SPSS) version 20 was used to analyse the data. Findings show that funds, managerial skills, government policy, education and facilities were significant related with performance at 5% significantly level. By ranking, funds were considered most significant follow by education, government policy, managerial skill and facilities. The conclusion drawn from the studies was that for business to continue achieving it expected performance all determinants must be readily available to complement each other. It equally shows that 78.7% of the explanatory variables are significantly related to small and medium enterprise performance in the state. The study recommended that government focus should be on provision of all determinants that will enhance the thriving of SMEs performance, creates avenue that will give room for sharing experience among business owners finally, adequate information should be made to create awareness and need to patronize the home made product.Item Effect of Customer Satisfaction on Organizational Profitability, Using an Organization in the Food and Beverage Industry(International Journal of Management Sciences, 2013-03-15) Ibojo, Bolanle Odunlami; Olawepo, G.T; Akinruwa, Temitope EmmanuelThis study examines the effect of customer satisfaction on organizational profitability of a reputable food and beverage industry in Nigeria. More so, to determine the relationship between customer satisfaction and organizational profitability. Primary and secondary data were used for this study. The primary data was collected with the aid of questionnaires while the secondary data was collected from the selected organization periodicals and journals. The data collected was analyzed using descriptive and inferential statistical tools. The descriptive tools include tables and percentages while the inferential tools include regression analysis and analysis of variance (ANOVA). The findings from the study show the R2 values of 0.612 which revealed that customer satisfaction independently explain 61.2% of the variation in organizational profitability. The f-statistics of 12.307 of the organization revealed that the model is statistically significant at 0.05 significant level. The study concludes that the satisfaction of customers leads to more profitability. More so, there is a positive relationship between customer satisfaction and organizational profitabilityItem Effect of Labour Turnover on Performance in Nigerian Banking Industry (A Case of Ado-Ekiti Metropolis, Ekiti State)(European Journal of Business and Management, 2014-08-01) Akinruwa, Temitope Emmanuel; Ajayi, Samuel Oluwaramipada; Akeke, Niyi IsrealIn the midst of other resources, human capital is considered the most valuable in organisations. The contribution of human resources to organization performance is significant. Organisation must ensure maximum cost reduction to attain high level of profitability and one way of doing that is by attending to labour issue. Hence the aim of this study is to examine labour turn-over relationship with the performance of Nigerian banking industry. Survey method was used; the population of the study comprised the entire commercial banks in the three senatorial districts of Ekiti-State, Nigeria. Sample size of 34 officers of current employees out of total population of 51 officers was used while 51 out of total population of 68 ex-employees were used. The current key officers were used to ascertain if the determinant factors have influence on the banks performance. On the other hand, ex-employees were used to know if any of the determinant factors used in the study had caused the employees to leave the banks. Purposive and convenient sampling techniques were used respectively to select the respondents while questionnaire was used to collect the data. Regression was used to analyse the data using Statistical Package for Social Sciences (SPSS). The finding shows that retrenchment, unrealistic target, leadership style, training and job insecurity have a positive relationship with performance while excessive workload shows negative relationship with the performance. Arising from the findings, it shows that performance in an orgarnisation hangs on each determinant factors working together as a system. This indicates that a single determinant factor cannot give banks a desirable performance. The value of R2 80.1% shows the good fit of the result. The following recommendations were made; Banks management should ensure that other determinant factors especially, those that are concerned with the institutions performance are given necessary support and pursued to actualise them. Banks management should set realistic target rate for their employees to curtail the risk of evil vices of getting the target especially, the ladies banker.Item Effect of Promotion on Product Awareness(International Journal of Education Research, 2014-09-09) Ibojo, Bolanle Odunlami; Akinruwa, Temitope EmmanuelThe study examined the influence of promotion on product awareness in the brewery subsector of the manufacturing industry in Nigeria. The objectives are; to assess the impact of promotion on product awareness in relation to the organization, to determine the degree at which the promotional mix used by the organization helps in achieving organisational objective, to evaluate the effect of company’s promotional activities on the pricing of a company’s brand and to assess the effectiveness of promotion in increasing the sales revenue of the organization.. Survey research design was adopted for this research. Primary data which includes questionnaire was used to elicit information from the members of staff while secondary data encompasses related journal materials, periodicals et.c. Descriptive statistics (percentages) and inferential statistics (multiple regression and t-test were used) were used to analyse the data. The findings show that a 1% shift in promotion will cause a 52.6% shift in product awareness (r=.526**, N=121, P<.01). The study revealed that a 1% shift in promotion will cause 89.6% shift in organizational objectives (r=.896**, N=121, P<.01). Also, 1% shift in promotion will cause 87.4% shift in pricing of organization’s brand/products (r=.874**, N=121, P>.01). These depict that promotion influences pricing of organizations’ product in this study. More so, 1% shift in promotion will cause 49.6% shifts in sales revenue(r=.496**, N=121, P>.01). Based on the findings of this study, it was concluded that promotion is a critical and vital factor that enhances product awareness in the market. Hence, promotion attracts attention particularly when consumers are not very familiar with the products. It was strongly recommended that investments should be made towards research and developments as it becomes extremely necessary to consider the cost/benefits analysis of promotions as past researchers emphasised that promotion is based on meeting customers’ needs within a short term period.Item SOURCES OF FINANCE AND SMALL AND MEDIUM SCALE ENTERPRISES’ PERFORMANCE IN ADO-EKITI METROPOLIS(European Centre for Research Training and Development UK, 2016-08-01) Oladele, Patrick Olajide; Oloowokere, Bisi Amos; Akinruwa, Temitope EmmanuelThe objective of the research study was to look into the effects of financial source on small and medium enterprises performance in Ado-Ekiti metropolis. Survey research method was used via structured questionnaire. The questionnaire was administered to 225 respondents in 45 conveniently selected registered SMEs in the Ado-Ekiti metropolis. 4 point Likert Scale was employed to collect the respondents’ data. Since the respondents are the owners and concerned authorities of the business, there is no need for undecided option. Stratified sampling technique was adopted while frequency tables were used to explain the demographic of the respondents. Multiples regression analysis was employed in the study since we have multiple independent variables (like: personal savings, informal and formal sources of finance) and one dependent variable (i.e performance). From the findings, it shows that each of the financial sources has a reasonable level connection with the performance of SMEs. The model summary of each of the sources of finance shows personal savings with R2 33.1%, informal 42.0% and formal 46.7% respectively. However, the overall regression analysis results of the three sources indicate that R2 is 35.6% with F-test value of 40.78% attributed to performance. The overall coefficient results show that Mfb in formal source ranked best with t value of 5.933 and 0.00 at 5% level of significance and followed by family in informal source with t value of 3.940 and 0.00 at 5% level of significance and esusu in personal saving with t value of 3.180 and 0.00 at 5% level of significance respectively. The study concluded that there is nexus between sources of finance and business’ performance and from the overall coefficient regression results, it shows that formal source of finance is the most significant independent variables that is enhancing SMEs’ performance in Ado-Ekiti metropolis.