Department of Business Administration
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Item An antecedent factor of customer patronage among selected hotels in Southwest, Nigeria(Ajayi Crowther University, 2023-04-01) Akinruwa E. TemitopeStudy examine location as antecedent factor of customer patronage among selected hotels in Southwest, Nigeria. Explanatory variables like convenient location; conducive environment; good access road and secure environment were used to explain the predictive effect location on customer patronage of the hotels. Methods adopted includes descriptive via structured questionnaire; heterogeneous purposive sampling techniques and multiple regressions analysis. Total numbers of 69 hotels across all sizes, ranging from one five stars were sampled with the population of 5,070. descriptive results showed that male have the highest value of patronage. customers within the age bracket 31-40 patronized more than any other age groups. Married customers takes the lead of hotels patronage, also customers with University qualification to the lead of patronage among other qualifications. While highest value years of experience were attributed to ages 31-40. Besides, data analysis unveiled that among the predictive factors convenient location take the lead. This is follow by good access road; conducive environment and secure environment. In conclusion, good location is considered as the most viable influential factor that capable of attracting more customers' patronage in hotel business.Item An antecedent factor of customer patronage among selected hotels on Southwest, Nigeria(Ajayi Crowther University Oyo, 2023-04-01) Akinruwa E. TemitopeStudy examine location as antecedent factor of customer patronage among selected hotels in Southwest, Nigeria. Explanatory variables like convenient location; conducive environment; good access road and secure environment were used to explain the predictive effect location on customer patronage of the hotels. Methods adopted includes descriptive via structured questionnaire; heterogeneous purposive sampling techniques and multiple regressions analysis. Total numbers of 69 hotels across all sizes, ranging from one five stars were sampled with the population of 5,070. descriptive results showed that male have the highest value of patronage. customers within the age bracket 31-40 patronized more than any other age groups. Married customers takes the lead of hotels patronage, also customers with University qualification to the lead of patronage among other qualifications. While highest value years of experience were attributed to ages 31-40. Besides, data analysis unveiled that among the predictive factors convenient location take the lead. This is follow by good access road; conducive environment and secure environment. In conclusion, good location is considered as the most viable influential factor that capable of attracting more customers' patronage in hotel business.Item Assessment of Service Marketing as a tool for Customers’ Satisfaction in Service Industry in Ado-Ekiti Metropolis, Ekiti State, Nigeria(European Journal of Humanities and Social Sciences, 2013-01-01) AKINRUWA, Temitope Emmanuel; IBOJO, Bolanle Odunlami; AWOLUSI, Olawunmi DeleThe objective of the study is to assess service marketing as a tool for customers’ satisfaction in Ekiti State. Twenty service industries were used. Survey and descriptive research methods were used while structure questionnaire was administered on the customers. Convenient sampling technique was used to select the respondents and Statistical Package for Social Science (SPSS) was employed. The coefficient of determination (R-squared) indicated that 85% of the changes in customers’ satisfaction were explained by the considered explanatory indicators’ (i.e. product, price, place, promotion, people, process and physical environment).Emanating from the findings, it was concluded that with the trend of competitive business environment in the state capital (Ado-Ekiti metropolis), management of service providers must key into the 7ps if they were to be relevant in the business. The study recommended that there is need for the service industries to adopt and improve on the provision of the 7ps for attaining optimal customers’ satisfaction and thus, enhance other business performance metrics.Item Assessment of Service Marketing as a tool for Customers’ Satisfaction in Service Industry in Ado-Ekiti Metropolis, Ekiti State, Nigeria(European Journal of Humanities, 2013-06-01) AKINRUWA Temitope Emmanuel; IBOJO Bolanle Odunlami; AWOLUSI Olawunmi DeleThe objective of the study is to assess service marketing as a tool for customers’ satisfaction in Ekiti State. Twenty service industries were used. Survey and descriptive research methods were used while structure questionnaire was administered on the customers. Convenient sampling technique was used to select the respondents and Statistical Package for Social Science (SPSS) was employed. The coefficient of determination (R-squared) indicated that 85% of the changes in customers’ satisfaction were explained by the considered explanatory indicators’ (i.e. product, price, place, promotion, people, process and physical environment). Emanating from the findings, it was concluded that with the trend of competitive business environment in the state capital (Ado-Ekiti metropolis), management of service providers must key into the 7ps if they were to be relevant in the business. The study recommended that there is need for the service industries to adopt and improve on the provision of the 7ps for attaining optimal customers’ satisfaction and thus, enhance other business performance metrics.Item Compensation Management and Employees Performance in the Manufacturing Sector, A Case Study of a Reputable Organization in the Food and Beverage Industry(International Journal of Managerial Studies and Research (IJMSR, 2014-10-01) Ibojo, Bolanle Odunlami; Asabi, Oludele MatthewThis paper examined the effect of Compensation Management on Employees Performance in the Manufacturing Sector, A case study of A Reputable Food and Beverage Industry. The objectives were to: determine the extent at which compensation management affect employees performance, evaluate the relationship between working condition and employee performance, access the rate at which welfare services affect employees performances, explore relationship between compensation management and improved productivity and explore the relationship between compensation management and retainment of staff. Primary and secondary sources were used. The use of questionnaire was employed to gather necessary and relevant data from the respondents. The methods were used in order to minimize the problems associated with data collection and to ensure that the results are visible and bias free as expected. The data was analyzed using inferential and descriptive statistics. The descriptive statistics involves frequency table, likert scale while the hypotheses were tested using Analysis of Variance (ANOVA). The results of the findings show the f – statistics of 32.222 which implies that the model is statistically significant. It shows that there is a significant relationship between good welfare service and employees performance. The f-statistics of 12.052 shows that the model is statistically significant. This shows that there is a significant relationship between compensation management and improved productivity. The f – statistically of 11.237 shows that the model is statistically significant. It shows that is a significant relationship between compensation management and employees performance. From the results of the study, it can be concluded that there is a significant relationship between good welfare service and employees performance. More so, there is a significant relationship between compensation management and improved productivity. Aside from these, there is a significant relationship between compensation management and retirement of staff. Conclusively, there is a positive significant relationship between compensation management and employees performanceItem CONDITION OF SERVICE: ANTECENT TO TERTIARY INSTITUTIONS’ OPERATIONAL PEFORMANCE IN NIGERIA(BERJAYA Journal of Services & Management, 2024-07-01) Akinruwa E. Temitope; Babatunde B. Olusanya; Ogah A. VictorThe study examined the condition of service as an antecedent to tertiary institution operational performance. Explanatory variables like working environment, compensation, training allowance, and job security were used to explain the predictive effect of condition of service on the performance. The adopted methods included structured questionnaires, heterogenous purposive sampling techniques, and multiple regressions. The results showed that the independent variables of work environment, compensation, job security and training allowance all have a significant positive influence on the tertiary institutions’ operational performance. Further, compensation was found to have the highest significance, followed by training allowance, job security and lastly work environment. The study recommended that if management seeks a workforce capable of driving an organization’s performance, efforts mustItem Corporate Social Responsibility and Organizational Performance: A Theoretical Review(International Journal of Social Sciences and Management Research, 2022) Oiku, Peter Omoyebagbe; Obiekwe, Onyebuchi; Obafemi, Olumuyiwa OlugbengaThis paper utilized a theoretical approach to examine the impact of corporate social responsibility on organizational performance. The paper notes that corporate social responsibility is an essential strategic component of several business organizations as they try to navigate the highly changing business environment. Some benefits of corporate social responsibility involvement identified includes assisting business firms to gain competitive edge over by increasing their reputation and acceptability, market share, improve profitability as against their rivals with less or unrecognised social involvement in their operating environment. The paper concluded that corporate social responsibility drives organizations profitability, and helps organizations gain competitive advantages over rivals in the market arena. It is recommended that managements should make social responsibility involvement a key strategic part of its business operations. Management should scan their environment to identify the appropriate need of their operating environment so as to understand what the people actually need, than just initiating and carrying out projects that may not be beneficial to the society, as this will put the organization in bad light, and their efforts may not be recognized and appreciated. Additionally, organizations should ensure that they disclose all their social responsibility actions to the appropriate stakeholders. This is because, the more people notice the positive social actions of an organization, their perception about such organization change, and this boost their images and reputation of the organization before the general public.Item Creativity, Innovation and Technology(Ajayi Crowther University, 2017) Oiku, Peter Omoyebagbe; Ogunrinde, SamuelItem Cultural Combination and International Acquisition Performance of Multinational Corporations in Nigeria(Global Institute for Research & Education, 2014-01-01) Awolusi O. Dele; Akinruwa E. TemitopeInternational acquisitions constitute the most frequently used means through which multinational corporations undertake foreign direct investment, however, majority of these transactions are not successful. The purpose of this study was to investigate the effects of the Critical Factors (CFs) of successful cultural combination and international acquisition performance (IAP) of Multinational Corporations (MNCs) in Nigeria, that have implemented international acquisition as a strategic imperative in the past one decade. 516 senior and management staff of 13 multinational corporations operating in Nigerian were randomly selected from a business-to-business database maintained by a national list provider. Using Rottig (2007) Five-C’s Framework of successful international acquisition management, factors manifesting International Acquisition Performance were regressed on the critical factors, manifesting successful cultural combinations. Findings based on the survey revealed that successful cultural combinations positively affected international acquisition performance. The results suggests the positive effects of the CFs of successful cultural combinations (Cultural due diligence-β=0.34, p=0.043; Cross-cultural communication-β=0.29, p=0.041; Connection-β=0.31, p=0.028; and Control-β=0.36, p=0.038) on successful cultural combinations in MNCs operating in Nigeria. In addition, Cultural due diligence, Cross-cultural communication, Connection, and control contributed 38%, 30%, 17% and 17% respectively, towards positive variations in international acquisition performance of MNCs operating in Nigeria during the study period. The model contrived provides predictive implications on improved international acquisition performance, given the activities of CFs manifesting successful cultural combinations. This paper suggests that it is not cultural distance per se, but ineffective management of cultural differences that may be the main reason for the high failure rates of international acquisitions.Item Customer Care: Antecedent Tool for Customer Patronage Among Selected Hotels in Southwest Nigeria(International Journal of Management Studies, 2019-04-01) Akeke, Niyi Israel; Akinruwa, Temitope EmmanuelThe study investigated the influence of customer care on customer patronage of selected hotels in southwest, Nigeria. Primary source of data collection was adopted while multiple sampling techniques were used. Specifically, stratified, heterogeneous purposive and proportionate sampling techniques were utilized. A total number of 69 hotels consisting of all categories were sampled. A survey research design was adopted while questionnaire was used to collect data from 400 customers as respondents. Descriptive and inferential statistics were used to measure customer care. Constructs for customer care were satisfaction with staff relation, staff good assistance, staff good listener and commendable warmly greetings. Findings showed that customer care is capable of influencing patronage of hotels in southwest Nigeria. Giving these results, and in ranking we concluded that patronage is a function of giving assistance to customer when needed, ensuring exemplary courtesy, good relations and be a good listener. The study recommended that investors in hotel business should employ qualified personnel and engage in continuous train and retrains of staff in order to be professionally fit in their duties for customer engagement.Item CUSTOMERS’ PREFERENCE OF MOBILE PHONE SERVICE PROVIDERS IN EKITI STATE, NIGERIA(European Centre for Research Training and Development UK, 2016-03-01) Akeke Niyi Israel; Akinruwa E. Temitope; Akeke Adenike RitaThe objective of the study is to examine customers’ preference for mobile phone service providers in Ekiti State. Survey research designed was adopted while a self developed structured questionnaire was used to collect data. Data was analysed using multiple regression analysis through Statistical Package for Social Sciences (SPSS) version 20. The significance levels were tested at 5%. Findings show that connectivity was considered most significant with customers’ preference for mobile phone service providers in the state. Arising from finding, the study recommended that management of service providers should give more attention on improving their connectivity, relax their tariff rate and consistently scan the business environment to discover a particular marketing tool that gives desirable result. In ranking, the result shows that connectivity came first, followed by tariff rate and next was network coverage and finally quality of service.Item DETERMINANTS OF IMPULSE PURCHASE AMONG CONSUMERS OF DOMESTIC GOODS IN EKITI STATE, NIGERIA(International Journal of Economics, Commerce and Management United Kingdom, 2019-04-01) Adebisi, S.O.; Akinruwa, T.E.; Awolaja, A.M.The study examined the determinants of impulse purchasing among customers of domestic goods. Survey methods were adopted. Data were collected using structured questionnaire and purposive sampling was used to determine respondents. Collected data were analysed using descriptive statistics and hierarchical multiple regression. Variables tested for determinant were visual merchandising, promotion, income, price and appearance of sales person. The results showed that, in order of significance, visual merchandising =.676, promotion =.061, price = .135, appearance of salesperson = .018 and income = .071 were significant determinants of impulse purchasing among customers of domestics goods. It is concluded that visual merchandising, promotion, income, price and appearance of sales person were significant determinant of impulse purchase. Based on these findings, the study recommended that in arranging supermarket, quality brand package and highly attractive products should be placed where customers can easily sight them; Also, expert should be engaged to design and execute promotional activities; Profit element in the price should be moderate; gifts and discount on purchases should be used to give seller a competitive advantage. Supermarket management should employed young neat, attractive male and female attendants and emphasis good dressing code and establish quality training for them as part of management policies. Above all, in pricing and stocking items, consideration should be giving to income levels of consumers within the business environment.Item Determinants of Small and Medium Enterprises (SMEs) Performance in Ekiti State, Nigeria: A Business Survey Approac(European Journal of Humanities and Social Sciences, 2013-01-01) Akinruwa, Temitope Emmanuel; Awolusi, Olawumi Dele; Ibojo, Bolanle OdunlamiThe objective of the study is to access determinant of small and Medium Enterprises (SMEs) Performance in Ekiti State. Survey method was used for the study while purposive sampling technique was adopted and regression analysis via Statistical Package for Social Science (SPSS) version 20 was used to analyse the data. Findings show that funds, managerial skills, government policy, education and facilities were significant related with performance at 5% significantly level. By ranking, funds were considered most significant follow by education, government policy, managerial skill and facilities. The conclusion drawn from the studies was that for business to continue achieving it expected performance all determinants must be readily available to complement each other. It equally shows that 78.7% of the explanatory variables are significantly related to small and medium enterprise performance in the state. The study recommended that government focus should be on provision of all determinants that will enhance the thriving of SMEs performance, creates avenue that will give room for sharing experience among business owners finally, adequate information should be made to create awareness and need to patronize the home made product.Item Determinants of Small and Medium Enterprises (SMEs) Performance in Ekiti State, Nigeria: A Business Survey Approach(European Journal of Humanities and Social Sciences, 2013-02-01) Akinruwa, Temitope Emmanuel; Ibojo, Bolanle Odunlami; Awolusi, Olawunmi DeleThe objective of the study is to access determinant of small and Medium Enterprises (SMEs) Performance in Ekiti State. Survey method was used for the study while purposive sampling technique was adopted and regression analysis via Statistical Package for Social Science (SPSS) version 20 was used to analyse the data. Findings show that funds, managerial skills, government policy, education and facilities were significant related with performance at 5% significantly level. By ranking, funds were considered most significant follow by education, government policy, managerial skill and facilities. The conclusion drawn from the studies was that for business to continue achieving it expected performance all determinants must be readily available to complement each other. It equally shows that 78.7% of the explanatory variables are significantly related to small and medium enterprise performance in the state. The study recommended that government focus should be on provision of all determinants that will enhance the thriving of SMEs performance, creates avenue that will give room for sharing experience among business owners finally, adequate information should be made to create awareness and need to patronize the home made product.Item Effect of Customer Satisfaction on Organizational Profitability, Using an Organization in the Food and Beverage Industry(International Journal of Management Sciences, 2013-03-15) Ibojo, Bolanle Odunlami; Olawepo, G.T; Akinruwa, Temitope EmmanuelThis study examines the effect of customer satisfaction on organizational profitability of a reputable food and beverage industry in Nigeria. More so, to determine the relationship between customer satisfaction and organizational profitability. Primary and secondary data were used for this study. The primary data was collected with the aid of questionnaires while the secondary data was collected from the selected organization periodicals and journals. The data collected was analyzed using descriptive and inferential statistical tools. The descriptive tools include tables and percentages while the inferential tools include regression analysis and analysis of variance (ANOVA). The findings from the study show the R2 values of 0.612 which revealed that customer satisfaction independently explain 61.2% of the variation in organizational profitability. The f-statistics of 12.307 of the organization revealed that the model is statistically significant at 0.05 significant level. The study concludes that the satisfaction of customers leads to more profitability. More so, there is a positive relationship between customer satisfaction and organizational profitabilityItem Effect of Customer Satisfaction on Organizational Profitability, Using an Organization in the Food and Beverage Industry(International Journal of Management Sciences, 2013-05-01) Ibojo Bolanle Odunlami; Olawepo G.T; Akinruwa Temitope EmmanuelThis study examines the effect of customer satisfaction on organizational profitability of a reputable food and beverage industry in Nigeria. More so, to determine the relationship between customer satisfaction and organizational profitability. Primary and secondary data were used for this study. The primary data was collected with the aid of questionnaires while the secondary data was collected from the selected organization periodicals and journals. The data collected was analyzed using descriptive and inferential statistical tools. The descriptive tools include tables and percentages while the inferential tools include regression analysis and analysis of variance (ANOVA). The findings from the study show the R2 values of 0.612 which revealed that customer satisfaction independently explain 61.2% of the variation in organizational profitability. The f-statistics of 12.307 of the organization revealed that the model is statistically significant at 0.05 significant level. The study concludes that the satisfaction of customers leads to more profitability. More so, there is a positive relationship between customer satisfaction and organizational profitability.Item Effect of Labour Turnover on Performance in Nigerian Banking Industry (A Case of Ado-Ekiti Metropolis, Ekiti State)(European Journal of Business and Management, 2014-08-01) Akinruwa, Temitope Emmanuel; Ajayi, Samuel Oluwaramipada; Akeke, Niyi IsrealIn the midst of other resources, human capital is considered the most valuable in organisations. The contribution of human resources to organization performance is significant. Organisation must ensure maximum cost reduction to attain high level of profitability and one way of doing that is by attending to labour issue. Hence the aim of this study is to examine labour turn-over relationship with the performance of Nigerian banking industry. Survey method was used; the population of the study comprised the entire commercial banks in the three senatorial districts of Ekiti-State, Nigeria. Sample size of 34 officers of current employees out of total population of 51 officers was used while 51 out of total population of 68 ex-employees were used. The current key officers were used to ascertain if the determinant factors have influence on the banks performance. On the other hand, ex-employees were used to know if any of the determinant factors used in the study had caused the employees to leave the banks. Purposive and convenient sampling techniques were used respectively to select the respondents while questionnaire was used to collect the data. Regression was used to analyse the data using Statistical Package for Social Sciences (SPSS). The finding shows that retrenchment, unrealistic target, leadership style, training and job insecurity have a positive relationship with performance while excessive workload shows negative relationship with the performance. Arising from the findings, it shows that performance in an orgarnisation hangs on each determinant factors working together as a system. This indicates that a single determinant factor cannot give banks a desirable performance. The value of R2 80.1% shows the good fit of the result. The following recommendations were made; Banks management should ensure that other determinant factors especially, those that are concerned with the institutions performance are given necessary support and pursued to actualise them. Banks management should set realistic target rate for their employees to curtail the risk of evil vices of getting the target especially, the ladies banker.Item Effect of Marketing Communication in Promoting Organisational Sales. A Case Study of Sunshine Company(Journal of Emerging Trends in Economics and Management Sciences (JETEMS), 2011-01-27) Ibojo, Bolanle Odunlami; Ofoegbu, O.EThe effectiveness of communication cannot be overemphasized when considering factors that project cordial relationship between organizations and their potential customers. For an organization to succeed in this competitive environment, there is the need to manage the marketing communication system for efficient performance as well as for the promotion of sales.The researchers adopted secondary data for this write up. Correlation coefficient was used to analyzed the data while normal distribution was used to test the hypothesis.The conclusion shows that the implementation of promotion as a mix has not only helped sunshine company to create awareness but also helped in increasing the sales of the company, thus, it is a worthwhile activity and should be made a core aspect of the company’s marketing programme. The researchers hereby recommended that sunshine company should evaluate the various promotional mix elements and select those that can effItem Effect of Marketing Communication in Promoting Organisational Sales. A Case Study of Sunshine Company(Journal of Emerging Trends in Economics and Management Sciences (JETEMS), 2011-12-01) Ibojo, Bolanle Odunlami; Ofoegbu, O.EThe effectiveness of communication cannot be overemphasized when considering factors that project cordial relationship between organizations and their potential customers. For an organization to succeed in this competitive environment, there is the need to manage the marketing communication system for efficient performance as well as for the promotion of sales.The researchers adopted secondary data for this write up. Correlation coefficient was used to analyzed the data while normal distribution was used to test the hypothesis.The conclusion shows that the implementation of promotion as a mix has not only helped sunshine company to create awareness but also helped in increasing the sales of the company, thus, it is a worthwhile activity and should be made a core aspect of the company’s marketing programme. The researchers hereby recommended that sunshine company should evaluate the various promotional mix elements and select those that can effectively create product awareness and also increase sales in order to achieve organizational objectivesItem Effect of Promotion on Product Awareness(International Journal of Education Research, 2014-09-09) Ibojo, Bolanle Odunlami; Akinruwa, Temitope EmmanuelThe study examined the influence of promotion on product awareness in the brewery subsector of the manufacturing industry in Nigeria. The objectives are; to assess the impact of promotion on product awareness in relation to the organization, to determine the degree at which the promotional mix used by the organization helps in achieving organisational objective, to evaluate the effect of company’s promotional activities on the pricing of a company’s brand and to assess the effectiveness of promotion in increasing the sales revenue of the organization.. Survey research design was adopted for this research. Primary data which includes questionnaire was used to elicit information from the members of staff while secondary data encompasses related journal materials, periodicals et.c. Descriptive statistics (percentages) and inferential statistics (multiple regression and t-test were used) were used to analyse the data. The findings show that a 1% shift in promotion will cause a 52.6% shift in product awareness (r=.526**, N=121, P<.01). The study revealed that a 1% shift in promotion will cause 89.6% shift in organizational objectives (r=.896**, N=121, P<.01). Also, 1% shift in promotion will cause 87.4% shift in pricing of organization’s brand/products (r=.874**, N=121, P>.01). These depict that promotion influences pricing of organizations’ product in this study. More so, 1% shift in promotion will cause 49.6% shifts in sales revenue(r=.496**, N=121, P>.01). Based on the findings of this study, it was concluded that promotion is a critical and vital factor that enhances product awareness in the market. Hence, promotion attracts attention particularly when consumers are not very familiar with the products. It was strongly recommended that investments should be made towards research and developments as it becomes extremely necessary to consider the cost/benefits analysis of promotions as past researchers emphasised that promotion is based on meeting customers’ needs within a short term period.