Department of Business Administration

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Effect of Sales Promotion as a Tool on Organizational Performance (A case Study of Sunshine Plastic Company)
(Journal of Emerging Trends in Economics and Management Sciences (JETEMS), 2011-01-01) Ibojo, Bolanle Odunlami; Ogunsiji, Amos
In spite of the numerals sales promotion techniques available to many organizations, it is important to note that many organizations have not yet appreciated how to effectively and efficiently utilize these sales promotion techniques in attempting to enhance their organization performance. The objective of this paper is to find out if sales promotion techniques to be adopted at a given time affect the company’s sales volume and also to look at the effect of sales promotion on organizational performance. The method used is survey approach which gives room for primary data-questionnaire while the sampling technique adopted is simple random sampling techniques in which all members of the population has equal probability and independent chance of being selected. The chi-square method is used to test the hypothesis and to examine the effect of sales promotion on organizational performance. During the course of findings, majority of the respondents accepted the fact that sales promotion affects organizational performance and sales volume of the organization. In conclusion, effective implementation of sales promotional tools lead to increase in sales volume and invariably higher profits. It is recommended that during festive period, organizations should take full advantage by developing an effective and efficient sales promotion campaign that can arouse the consumers awareness, thereby leading to greater purchase of their products.
Effect of Marketing Communication in Promoting Organisational Sales. A Case Study of Sunshine Company
(Journal of Emerging Trends in Economics and Management Sciences (JETEMS), 2011-01-27) Ibojo, Bolanle Odunlami; Ofoegbu, O.E
The effectiveness of communication cannot be overemphasized when considering factors that project cordial relationship between organizations and their potential customers. For an organization to succeed in this competitive environment, there is the need to manage the marketing communication system for efficient performance as well as for the promotion of sales.The researchers adopted secondary data for this write up. Correlation coefficient was used to analyzed the data while normal distribution was used to test the hypothesis.The conclusion shows that the implementation of promotion as a mix has not only helped sunshine company to create awareness but also helped in increasing the sales of the company, thus, it is a worthwhile activity and should be made a core aspect of the company’s marketing programme. The researchers hereby recommended that sunshine company should evaluate the various promotional mix elements and select those that can eff
Effect of Marketing Communication in Promoting Organisational Sales. A Case Study of Sunshine Company
(Journal of Emerging Trends in Economics and Management Sciences (JETEMS), 2011-12-01) Ibojo, Bolanle Odunlami; Ofoegbu, O.E
The effectiveness of communication cannot be overemphasized when considering factors that project cordial relationship between organizations and their potential customers. For an organization to succeed in this competitive environment, there is the need to manage the marketing communication system for efficient performance as well as for the promotion of sales.The researchers adopted secondary data for this write up. Correlation coefficient was used to analyzed the data while normal distribution was used to test the hypothesis.The conclusion shows that the implementation of promotion as a mix has not only helped sunshine company to create awareness but also helped in increasing the sales of the company, thus, it is a worthwhile activity and should be made a core aspect of the company’s marketing programme. The researchers hereby recommended that sunshine company should evaluate the various promotional mix elements and select those that can effectively create product awareness and also increase sales in order to achieve organizational objectives
Assessment of Service Marketing as a tool for Customers’ Satisfaction in Service Industry in Ado-Ekiti Metropolis, Ekiti State, Nigeria
(European Journal of Humanities and Social Sciences, 2013-01-01) AKINRUWA, Temitope Emmanuel; IBOJO, Bolanle Odunlami; AWOLUSI, Olawunmi Dele
The objective of the study is to assess service marketing as a tool for customers’ satisfaction in Ekiti State. Twenty service industries were used. Survey and descriptive research methods were used while structure questionnaire was administered on the customers. Convenient sampling technique was used to select the respondents and Statistical Package for Social Science (SPSS) was employed. The coefficient of determination (R-squared) indicated that 85% of the changes in customers’ satisfaction were explained by the considered explanatory indicators’ (i.e. product, price, place, promotion, people, process and physical environment).Emanating from the findings, it was concluded that with the trend of competitive business environment in the state capital (Ado-Ekiti metropolis), management of service providers must key into the 7ps if they were to be relevant in the business. The study recommended that there is need for the service industries to adopt and improve on the provision of the 7ps for attaining optimal customers’ satisfaction and thus, enhance other business performance metrics.
Determinants of Small and Medium Enterprises (SMEs) Performance in Ekiti State, Nigeria: A Business Survey Approac
(European Journal of Humanities and Social Sciences, 2013-01-01) Akinruwa, Temitope Emmanuel; Awolusi, Olawumi Dele; Ibojo, Bolanle Odunlami
The objective of the study is to access determinant of small and Medium Enterprises (SMEs) Performance in Ekiti State. Survey method was used for the study while purposive sampling technique was adopted and regression analysis via Statistical Package for Social Science (SPSS) version 20 was used to analyse the data. Findings show that funds, managerial skills, government policy, education and facilities were significant related with performance at 5% significantly level. By ranking, funds were considered most significant follow by education, government policy, managerial skill and facilities. The conclusion drawn from the studies was that for business to continue achieving it expected performance all determinants must be readily available to complement each other. It equally shows that 78.7% of the explanatory variables are significantly related to small and medium enterprise performance in the state. The study recommended that government focus should be on provision of all determinants that will enhance the thriving of SMEs performance, creates avenue that will give room for sharing experience among business owners finally, adequate information should be made to create awareness and need to patronize the home made product.
Determinants of Small and Medium Enterprises (SMEs) Performance in Ekiti State, Nigeria: A Business Survey Approach
(European Journal of Humanities and Social Sciences, 2013-02-01) Akinruwa, Temitope Emmanuel; Ibojo, Bolanle Odunlami; Awolusi, Olawunmi Dele
The objective of the study is to access determinant of small and Medium Enterprises (SMEs) Performance in Ekiti State. Survey method was used for the study while purposive sampling technique was adopted and regression analysis via Statistical Package for Social Science (SPSS) version 20 was used to analyse the data. Findings show that funds, managerial skills, government policy, education and facilities were significant related with performance at 5% significantly level. By ranking, funds were considered most significant follow by education, government policy, managerial skill and facilities. The conclusion drawn from the studies was that for business to continue achieving it expected performance all determinants must be readily available to complement each other. It equally shows that 78.7% of the explanatory variables are significantly related to small and medium enterprise performance in the state. The study recommended that government focus should be on provision of all determinants that will enhance the thriving of SMEs performance, creates avenue that will give room for sharing experience among business owners finally, adequate information should be made to create awareness and need to patronize the home made product.
Effect of Customer Satisfaction on Organizational Profitability, Using an Organization in the Food and Beverage Industry
(International Journal of Management Sciences, 2013-03-15) Ibojo, Bolanle Odunlami; Olawepo, G.T; Akinruwa, Temitope Emmanuel
This study examines the effect of customer satisfaction on organizational profitability of a reputable food and beverage industry in Nigeria. More so, to determine the relationship between customer satisfaction and organizational profitability. Primary and secondary data were used for this study. The primary data was collected with the aid of questionnaires while the secondary data was collected from the selected organization periodicals and journals. The data collected was analyzed using descriptive and inferential statistical tools. The descriptive tools include tables and percentages while the inferential tools include regression analysis and analysis of variance (ANOVA). The findings from the study show the R2 values of 0.612 which revealed that customer satisfaction independently explain 61.2% of the variation in organizational profitability. The f-statistics of 12.307 of the organization revealed that the model is statistically significant at 0.05 significant level. The study concludes that the satisfaction of customers leads to more profitability. More so, there is a positive relationship between customer satisfaction and organizational profitability
Effects of Occupational Hazards on Employees’ Productivity
(European Journal of Business and Management, 2013-04-04) Ofoegbu, O.E.; Olawepo, G.T; Ibojo, B.O.
It is a fact that profit maximization serves as the key/core objective for setting up 2006); however, in achieving this objective, there is the need to consider the welfare and safety of workers in the organization. Considering the welfare and safety of employees in order to boost productivity and profitab must be minimized or prevented because it serves as a negative catalyst for declined productivity. This paper tends to illuminate the effect of occupational hazards on employees productivity because it negatively affects productivity, which in turn affects organizational profitability. The researchers adopted the combination of secondary and primary sources of data. The secondary data involves the use of journals, periodicals, internet, and related materials while the primary data envelops questionnaires from respondents. Chi collected through questionnaire was analyzed using descriptive (percentages) and inferential statistics (regression analysis and coefficient of multiple determinations employees to hazardous substances reduces productivity. The results also indicate that training of employees on accident prevention can positively affect productivity. The conclusion is that effect on productivity. The recommendation is that organizations need to provide safe and conducive environment for the performance of the job. There is also the need to provide training and educative programmes in order or minimize occupational hazards and boost productivity.
Effect of Customer Satisfaction on Organizational Profitability, Using an Organization in the Food and Beverage Industry
(International Journal of Management Sciences, 2013-05-01) Ibojo Bolanle Odunlami; Olawepo G.T; Akinruwa Temitope Emmanuel
This study examines the effect of customer satisfaction on organizational profitability of a reputable food and beverage industry in Nigeria. More so, to determine the relationship between customer satisfaction and organizational profitability. Primary and secondary data were used for this study. The primary data was collected with the aid of questionnaires while the secondary data was collected from the selected organization periodicals and journals. The data collected was analyzed using descriptive and inferential statistical tools. The descriptive tools include tables and percentages while the inferential tools include regression analysis and analysis of variance (ANOVA). The findings from the study show the R2 values of 0.612 which revealed that customer satisfaction independently explain 61.2% of the variation in organizational profitability. The f-statistics of 12.307 of the organization revealed that the model is statistically significant at 0.05 significant level. The study concludes that the satisfaction of customers leads to more profitability. More so, there is a positive relationship between customer satisfaction and organizational profitability.
Assessment of Service Marketing as a tool for Customers’ Satisfaction in Service Industry in Ado-Ekiti Metropolis, Ekiti State, Nigeria
(European Journal of Humanities, 2013-06-01) AKINRUWA Temitope Emmanuel; IBOJO Bolanle Odunlami; AWOLUSI Olawunmi Dele
The objective of the study is to assess service marketing as a tool for customers’ satisfaction in Ekiti State. Twenty service industries were used. Survey and descriptive research methods were used while structure questionnaire was administered on the customers. Convenient sampling technique was used to select the respondents and Statistical Package for Social Science (SPSS) was employed. The coefficient of determination (R-squared) indicated that 85% of the changes in customers’ satisfaction were explained by the considered explanatory indicators’ (i.e. product, price, place, promotion, people, process and physical environment). Emanating from the findings, it was concluded that with the trend of competitive business environment in the state capital (Ado-Ekiti metropolis), management of service providers must key into the 7ps if they were to be relevant in the business. The study recommended that there is need for the service industries to adopt and improve on the provision of the 7ps for attaining optimal customers’ satisfaction and thus, enhance other business performance metrics.
Effects of Factor Analysis on the Questionnaire of Strategic Marketing Mix on Organisational Objectives of Food and Beverage Industry.
(European Journal of Business and Management, 2013-08-10) Ibojo, Bolanle Odunlami
This study examines the effects of factor analysis on the questionnaire of strategic marketing mix on organizational objectives of food and beverage industry. The objective is to test the effect of factor analysis on the questionnaire, and to show if factor analysis is appropriate and desired if a desired result is to be achieved. The methodology employs primary and secondary sources of data. The primary source envelopes questionnaires while the secondary source allows for the use of journals, internet and the periodicals. The data were analyzed using descriptive (percentages) and inferential statistics(factor analysis). It should be noted that the result of the questionnaires were subjected to factor analysis.The findings show that the correlation matrix was all positive and above 0.5.The Kaiser-Mayer Olkin has a value of 0.882which show the greatness of the data. After extraction, the principal component analysis show high percentages of the variance accounted for. Eight factors were extracted which explain 72.6% of the variability. Finally, the variables were loaded in one component or the other.It is hereby concluded that the correlation matrix shows the adequacy of the factor analysis on the questionnaire. The Kaiser-Mayer Olkin of .0882 and Batlette test of 0.00 show that factor analysis is appropriate. The extracted component represents the variables well. The eight factors explained 72.6% of the information contained by the 25items (variables).More so, the variables were loaded in one component or the other, showing that the variables are satisfactory for further studies. All these show that factor analysis has effect on the questionnaire of strategic marketing mix on organizational objectives of food and beverage industry.
Cultural Combination and International Acquisition Performance of Multinational Corporations in Nigeria
(Global Institute for Research & Education, 2014-01-01) Awolusi O. Dele; Akinruwa E. Temitope
International acquisitions constitute the most frequently used means through which multinational corporations undertake foreign direct investment, however, majority of these transactions are not successful. The purpose of this study was to investigate the effects of the Critical Factors (CFs) of successful cultural combination and international acquisition performance (IAP) of Multinational Corporations (MNCs) in Nigeria, that have implemented international acquisition as a strategic imperative in the past one decade. 516 senior and management staff of 13 multinational corporations operating in Nigerian were randomly selected from a business-to-business database maintained by a national list provider. Using Rottig (2007) Five-C’s Framework of successful international acquisition management, factors manifesting International Acquisition Performance were regressed on the critical factors, manifesting successful cultural combinations. Findings based on the survey revealed that successful cultural combinations positively affected international acquisition performance. The results suggests the positive effects of the CFs of successful cultural combinations (Cultural due diligence-β=0.34, p=0.043; Cross-cultural communication-β=0.29, p=0.041; Connection-β=0.31, p=0.028; and Control-β=0.36, p=0.038) on successful cultural combinations in MNCs operating in Nigeria. In addition, Cultural due diligence, Cross-cultural communication, Connection, and control contributed 38%, 30%, 17% and 17% respectively, towards positive variations in international acquisition performance of MNCs operating in Nigeria during the study period. The model contrived provides predictive implications on improved international acquisition performance, given the activities of CFs manifesting successful cultural combinations. This paper suggests that it is not cultural distance per se, but ineffective management of cultural differences that may be the main reason for the high failure rates of international acquisitions.
Sales Promotion Tools And Target Market In Nigerian Banking Industry
(European Journal of Business and Management, 2014-06-01) Oladele Patrick Olajide; Akinola Grace Oluyemisi; Akinruwa Temitope Emmanuel
The objective of the study was to examine if the tool of sales promotion in banking industry is determined by the target market. Survey research design was adopted. Primary source of data was collected using a self-developed structured questionnaire which was administered to customers of selected banks in Ado-Ekiti. Purposely sampling technique was used to select 192 respondents from the banks and the results were analysed using Statistical Package for Social Science (SPSS) version 20. Findings revealed that the strategies are significantly related to target market and the design of those tools is actually determined by the target market. Among the sales promotion tools, financial incentives were found most effective, followed by gifts and raffle draw, respectively. It was concluded that the management of banks should embrace the use of these tools for more patronage. The study recommended that the design of sales promo tool should be based on customer’s needs; banks should embark on customer survey research to discover more varieties of gifts that will enable them to accomplish their objectives at a specific sales promotion period. The management of banks should create more awareness on the use of raffle draw to enhance greater patronage. The implication of the study is that if the management of banks should strategically implement the aforementioned tools it will draw greater customers to the business.
Effect of Labour Turnover on Performance in Nigerian Banking Industry (A Case of Ado-Ekiti Metropolis, Ekiti State)
(European Journal of Business and Management, 2014-08-01) Akinruwa, Temitope Emmanuel; Ajayi, Samuel Oluwaramipada; Akeke, Niyi Isreal
In the midst of other resources, human capital is considered the most valuable in organisations. The contribution of human resources to organization performance is significant. Organisation must ensure maximum cost reduction to attain high level of profitability and one way of doing that is by attending to labour issue. Hence the aim of this study is to examine labour turn-over relationship with the performance of Nigerian banking industry. Survey method was used; the population of the study comprised the entire commercial banks in the three senatorial districts of Ekiti-State, Nigeria. Sample size of 34 officers of current employees out of total population of 51 officers was used while 51 out of total population of 68 ex-employees were used. The current key officers were used to ascertain if the determinant factors have influence on the banks performance. On the other hand, ex-employees were used to know if any of the determinant factors used in the study had caused the employees to leave the banks. Purposive and convenient sampling techniques were used respectively to select the respondents while questionnaire was used to collect the data. Regression was used to analyse the data using Statistical Package for Social Sciences (SPSS). The finding shows that retrenchment, unrealistic target, leadership style, training and job insecurity have a positive relationship with performance while excessive workload shows negative relationship with the performance. Arising from the findings, it shows that performance in an orgarnisation hangs on each determinant factors working together as a system. This indicates that a single determinant factor cannot give banks a desirable performance. The value of R2 80.1% shows the good fit of the result. The following recommendations were made; Banks management should ensure that other determinant factors especially, those that are concerned with the institutions performance are given necessary support and pursued to actualise them. Banks management should set realistic target rate for their employees to curtail the risk of evil vices of getting the target especially, the ladies banker.
Effect of Promotion on Product Awareness
(International Journal of Education and Research, 2014-09-01) IBOJO BOLANLE ODUNLAMI; AKINRUWA, TEMITOPE EMMANUEL
The study examined the influence of promotion on product wareness in the brewery subsector of the manufacturing industry in Nigeria. The objectives are; to assess the impact of promotion on product awareness in relation to the organization, to determine the degree at which the promotional mix used by the organization helps in achieving organisational objective, to evaluate the effect of company’s promotional activities on the pricing of a company’s brand and to assess the effectiveness of promotion in increasing the sales revenue of the organization.. Survey research design was adopted for this research. Primary data which includes questionnaire was used to elicit information from the members of staff while secondary data encompasses related journal materials, periodicals et.c. Descriptive statistics (percentages) and inferential statistics (multiple regression and t-test were used) were used to analyse the data. The findings show that a 1% shift in promotion will cause a 52.6% shift in product awareness (r=.526**, N=121, P<.01). The study revealed that a 1% shift in promotion will cause 89.6% shift in organizational objectives (r=.896**, N=121, P<.01). Also, 1% shift in promotion will cause 87.4% shift in pricing of organization’s brand/products (r=.874**, N=121, P>.01). These depict that promotion influences pricing of organizations’ product in this study. More so, 1% shift in promotion will cause 49.6% shifts in sales revenue(r=.496**, N=121, P>.01). Based on the findings of this study, it was concluded that promotion is a critical and vital factor that enhances product awareness in the market. Hence, promotion attracts attention particularly when consumers are not very familiar with the products. It was strongly recommended that investments should be made towards research and developments as it becomes extremely necessary to consider the cost/benefits analysis of promotions as past researchers emphasised that promotion is based on meeting customers’ needs within a short term period.
Effect of Promotion on Product Awareness
(International Journal of Education Research, 2014-09-09) Ibojo, Bolanle Odunlami; Akinruwa, Temitope Emmanuel
The study examined the influence of promotion on product awareness in the brewery subsector of the manufacturing industry in Nigeria. The objectives are; to assess the impact of promotion on product awareness in relation to the organization, to determine the degree at which the promotional mix used by the organization helps in achieving organisational objective, to evaluate the effect of company’s promotional activities on the pricing of a company’s brand and to assess the effectiveness of promotion in increasing the sales revenue of the organization.. Survey research design was adopted for this research. Primary data which includes questionnaire was used to elicit information from the members of staff while secondary data encompasses related journal materials, periodicals et.c. Descriptive statistics (percentages) and inferential statistics (multiple regression and t-test were used) were used to analyse the data. The findings show that a 1% shift in promotion will cause a 52.6% shift in product awareness (r=.526**, N=121, P<.01). The study revealed that a 1% shift in promotion will cause 89.6% shift in organizational objectives (r=.896**, N=121, P<.01). Also, 1% shift in promotion will cause 87.4% shift in pricing of organization’s brand/products (r=.874**, N=121, P>.01). These depict that promotion influences pricing of organizations’ product in this study. More so, 1% shift in promotion will cause 49.6% shifts in sales revenue(r=.496**, N=121, P>.01). Based on the findings of this study, it was concluded that promotion is a critical and vital factor that enhances product awareness in the market. Hence, promotion attracts attention particularly when consumers are not very familiar with the products. It was strongly recommended that investments should be made towards research and developments as it becomes extremely necessary to consider the cost/benefits analysis of promotions as past researchers emphasised that promotion is based on meeting customers’ needs within a short term period.
Compensation Management and Employees Performance in the Manufacturing Sector, A Case Study of a Reputable Organization in the Food and Beverage Industry
(International Journal of Managerial Studies and Research (IJMSR, 2014-10-01) Ibojo, Bolanle Odunlami; Asabi, Oludele Matthew
This paper examined the effect of Compensation Management on Employees Performance in the Manufacturing Sector, A case study of A Reputable Food and Beverage Industry. The objectives were to: determine the extent at which compensation management affect employees performance, evaluate the relationship between working condition and employee performance, access the rate at which welfare services affect employees performances, explore relationship between compensation management and improved productivity and explore the relationship between compensation management and retainment of staff. Primary and secondary sources were used. The use of questionnaire was employed to gather necessary and relevant data from the respondents. The methods were used in order to minimize the problems associated with data collection and to ensure that the results are visible and bias free as expected. The data was analyzed using inferential and descriptive statistics. The descriptive statistics involves frequency table, likert scale while the hypotheses were tested using Analysis of Variance (ANOVA). The results of the findings show the f – statistics of 32.222 which implies that the model is statistically significant. It shows that there is a significant relationship between good welfare service and employees performance. The f-statistics of 12.052 shows that the model is statistically significant. This shows that there is a significant relationship between compensation management and improved productivity. The f – statistically of 11.237 shows that the model is statistically significant. It shows that is a significant relationship between compensation management and employees performance. From the results of the study, it can be concluded that there is a significant relationship between good welfare service and employees performance. More so, there is a significant relationship between compensation management and improved productivity. Aside from these, there is a significant relationship between compensation management and retirement of staff. Conclusively, there is a positive significant relationship between compensation management and employees performance
CUSTOMERS’ PREFERENCE OF MOBILE PHONE SERVICE PROVIDERS IN EKITI STATE, NIGERIA
(European Centre for Research Training and Development UK, 2016-03-01) Akeke Niyi Israel; Akinruwa E. Temitope; Akeke Adenike Rita
The objective of the study is to examine customers’ preference for mobile phone service providers in Ekiti State. Survey research designed was adopted while a self developed structured questionnaire was used to collect data. Data was analysed using multiple regression analysis through Statistical Package for Social Sciences (SPSS) version 20. The significance levels were tested at 5%. Findings show that connectivity was considered most significant with customers’ preference for mobile phone service providers in the state. Arising from finding, the study recommended that management of service providers should give more attention on improving their connectivity, relax their tariff rate and consistently scan the business environment to discover a particular marketing tool that gives desirable result. In ranking, the result shows that connectivity came first, followed by tariff rate and next was network coverage and finally quality of service.
SOURCES OF FINANCE AND SMALL AND MEDIUM SCALE ENTERPRISES’ PERFORMANCE IN ADO-EKITI METROPOLIS
(European Centre for Research Training and Development UK, 2016-08-01) Oladele, Patrick Olajide; Oloowokere, Bisi Amos; Akinruwa, Temitope Emmanuel
The objective of the research study was to look into the effects of financial source on small and medium enterprises performance in Ado-Ekiti metropolis. Survey research method was used via structured questionnaire. The questionnaire was administered to 225 respondents in 45 conveniently selected registered SMEs in the Ado-Ekiti metropolis. 4 point Likert Scale was employed to collect the respondents’ data. Since the respondents are the owners and concerned authorities of the business, there is no need for undecided option. Stratified sampling technique was adopted while frequency tables were used to explain the demographic of the respondents. Multiples regression analysis was employed in the study since we have multiple independent variables (like: personal savings, informal and formal sources of finance) and one dependent variable (i.e performance). From the findings, it shows that each of the financial sources has a reasonable level connection with the performance of SMEs. The model summary of each of the sources of finance shows personal savings with R2 33.1%, informal 42.0% and formal 46.7% respectively. However, the overall regression analysis results of the three sources indicate that R2 is 35.6% with F-test value of 40.78% attributed to performance. The overall coefficient results show that Mfb in formal source ranked best with t value of 5.933 and 0.00 at 5% level of significance and followed by family in informal source with t value of 3.940 and 0.00 at 5% level of significance and esusu in personal saving with t value of 3.180 and 0.00 at 5% level of significance respectively. The study concluded that there is nexus between sources of finance and business’ performance and from the overall coefficient regression results, it shows that formal source of finance is the most significant independent variables that is enhancing SMEs’ performance in Ado-Ekiti metropolis.
Creativity, Innovation and Technology
(Ajayi Crowther University, 2017) Oiku, Peter Omoyebagbe; Ogunrinde, Samuel

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