Department of Business Administration
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Browsing Department of Business Administration by Author "Akinruwa Temitope Emmanuel"
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Item Effect of Customer Satisfaction on Organizational Profitability, Using an Organization in the Food and Beverage Industry(International Journal of Management Sciences, 2013-05-01) Ibojo Bolanle Odunlami; Olawepo G.T; Akinruwa Temitope EmmanuelThis study examines the effect of customer satisfaction on organizational profitability of a reputable food and beverage industry in Nigeria. More so, to determine the relationship between customer satisfaction and organizational profitability. Primary and secondary data were used for this study. The primary data was collected with the aid of questionnaires while the secondary data was collected from the selected organization periodicals and journals. The data collected was analyzed using descriptive and inferential statistical tools. The descriptive tools include tables and percentages while the inferential tools include regression analysis and analysis of variance (ANOVA). The findings from the study show the R2 values of 0.612 which revealed that customer satisfaction independently explain 61.2% of the variation in organizational profitability. The f-statistics of 12.307 of the organization revealed that the model is statistically significant at 0.05 significant level. The study concludes that the satisfaction of customers leads to more profitability. More so, there is a positive relationship between customer satisfaction and organizational profitability.Item INFLUENCE OF FACILITIES ON CUSTOMER PATRONAGE AMONG SELECTED HOTELS IN SOUTHWEST, NIGERIA(Academy of Strategic Management Journal, 2019-01-01) Oladele Olajide Patrick; Yakibi Ayodele Afolabi; Akinruwa Temitope EmmanuelThe study investigated the influence of quality of facilities on customer patronage among selected hotels in south-west, Nigeria. The primary source of data collection was adopted while multistage sampling techniques such as stratified, heterogeneous purposive and proportionate sampling techniques were utilized. The study was carried out in Ekiti, Ondo, Osun, Ogun, Oyo and Lagos States. A total number of 69 hotels cutting across all sizes were sampled. Questionnaire was used to collect data. Data collected were analysed using descriptive statistics such as percentages and inferential Statistics such as hierarchical multiple regression. Good access road, basic security facilities, constant water supply, constant electricity and convenient parking space were used as dimensions of the explanatory variables. Findings showed that quality of facilities is positive and significantly related to customer patronage of hotels. Consequently, in ranking, we concluded that customer patronage is a function of the good access road, constant electricity, constant water supply, basic security facilities and convenient parking space. Hence, the study recommended that investors should, as a matter of fact, ensure that hotels should be situated in strategically accessible locations to be complemented with other facilities such as constant electricity, constant water supply, basic security facilities and convenient parking space.Item Sales Promotion Tools And Target Market In Nigerian Banking Industry(European Journal of Business and Management, 2014-06-01) Oladele Patrick Olajide; Akinola Grace Oluyemisi; Akinruwa Temitope EmmanuelThe objective of the study was to examine if the tool of sales promotion in banking industry is determined by the target market. Survey research design was adopted. Primary source of data was collected using a self-developed structured questionnaire which was administered to customers of selected banks in Ado-Ekiti. Purposely sampling technique was used to select 192 respondents from the banks and the results were analysed using Statistical Package for Social Science (SPSS) version 20. Findings revealed that the strategies are significantly related to target market and the design of those tools is actually determined by the target market. Among the sales promotion tools, financial incentives were found most effective, followed by gifts and raffle draw, respectively. It was concluded that the management of banks should embrace the use of these tools for more patronage. The study recommended that the design of sales promo tool should be based on customer’s needs; banks should embark on customer survey research to discover more varieties of gifts that will enable them to accomplish their objectives at a specific sales promotion period. The management of banks should create more awareness on the use of raffle draw to enhance greater patronage. The implication of the study is that if the management of banks should strategically implement the aforementioned tools it will draw greater customers to the business.Item Speed and Awareness of Network Portability: An Antecedent to Intention to Port among Mobile Phone Users in Southwest Nigeria(Journal of Business and Retail Management Research (JBRMR), 2019-07-01) Oladele Patrick Olajide; Afolabi Yakibi Ayodele; Ajayi Omobola Monsurat; Akinruwa Temitope EmmanuelThe study examined the impact of speed and awareness of portability on intention to port among mobile phone users in southwest Nigeria. The study population comprises of staff and students of public universities in southwest Nigeria, the total population for the study was 313,001 and the sample size of 1522 was arrived at by using the Krecie and Morgan sample size table. The sampling techniques used in the study were both probability and non-probability sampling techniques. The non-probability sample techniques used was the homogenous purposive sampling technique for the selection of two universities (one state university and one federal university) from each state in the Southwest, Nigeria; the probability sample techniques were simple random sampling in order for all the elements of the population to have an equal chance of representation. The study analyzed the data through binary logistic regression. The result of the study indicated that coefficient of speed of porting (β = 0.321, p < 0.05) is positive and significant at 5% level. The results suggested that increase in the rate at which porting can be affected would increase intention to port by about 4%. The coefficient of awareness of porting, which is an indication of level of knowledge of mobile number portability, is also positive and significantly (β = 0.451, p < 0.05) related to consumers intention to port. The study recommends that Government and service providers should take note of the time it will take to port, as it is preferable by subscribers to have less than 48 hours for porting and increase the awareness of portability in order to strengthen the competition and make life better for customers.