Faculty of Communication and Media Studies
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Item An Exposition of Mass Communication Obstacles in Nigeria: A Lasswellian Model Diagnosis Approach(Resource Centre for Arts, Culture and Communication Development, 2007) Popoola, MuyiwaThe study exposed the obstacles, difficulties as well as problems that militate against the effectiveness of Mass Communication practice in Nigeria , adopting the popularly referenced Harold Lasswells's classical model of mass communication structure and function.Item NEWSPAPER CONTENT REPORT PROGRAMME IN THE BROADCAST MEDIA; IMPLICATIONS FOR NEWSPAPER READERSHIP AND CIRCULATION IN NIGERIA(Babcock Journal of mass communication, 2007-08) Popoola, MuyiwaThis research was carried out to ascertain the effects of exposure to newapaper cpntents report programme in the broadcast media on newspaper readership and circulation in nigeriaItem CREATIVITY AND ADVERTISING MESSAGE DEVELOPMENT : A CRIITIQUE OF THREE PRINT ADVERTISEMENTS(Department of mass Communication University of Lagos ,Lafgos ,Nigeria, 2008) Popoola, MuyiwaItem JOURNALISM, DEMOCRACY , STABILITY AND NATIONAL INTEGRATION(journl of media and communication, 2008-04) Popoola, MuyiwaThis paper seeks to emphasis and establish the indispensable role of journalism in stabilizing Nigeria's new democratic governance and fostering national integrationItem Nigerain Encyclopaedia of Mass Media and Communication (Historical and Theoretical Perspectives)(Stirling - Horden Publishers Ltd, 2010) Popoola, MuyiwaItem NEWSPAPER REPORTAGE OF PRESIDENT O;USEGUN OBASANJO AND VICE- PRESIDENT ATIKU ABUBAKAR POLITICO - PERSONAL CONFLICT IN NIGERIA(ACCE, 2011) Popoola, MuyiwaPolitico-personal conflict has been a recurrent problem of Nigerian politics since first republicItem NEWSPAPER REPORTAGE OF PRESIDENT OLUSEGUN OBASANJO AND VICE PRESIDENT ATIKU ABUBAKAR POLITICO PERSONAL CONFLICT IN NIGERIA(Journal of media sociology, 2011) Popoola, Muyiwapolitico - personal conflict has been a recurrent problem of Nigerian politics since first republic. Up to the early 1980s, several political conflicts with attendant violence and loss of lives and propertiesItem TELEVISION PROGRAMMING FOR DEVELOPMENT A STUDY OF THE IMPACT OF SUNRISE A DEVELOPMENTAL MAGAZINE PROGRAMME OF CHANNELS TELEVISION ON THE AUDIENCE(Journal of Communication, Media and Society, 2011) Popoola, MuyiwaThis research projects was carried out to evaluate the level of impact or marked influence of sunrise o development magazine programme of channel television , Lagos on viewers.Item INFLUENCE OF NEWSPAPER OWNERSHIP IDENTITY ON READERSHIP AMONG RESIDENTS OF IBADAN NIGERIA(Journal of Communication and Media Research, 2011-10) Popoola, MuyiwaThis research was devoted to studying the influence of Newspaper Ownership Identity on Readership in NigeriaItem PERPECTIVE ON PUBLIC RELATIONS AND ADVERTISING IN THE PROCESS OF NIGERIA'S DEVELOPMENT(African Journalism and communication Review (AJCR), 2012-12) Popoola, MuyiwaItem Historical Study of Indigenuos Communication System among the Ibadan People of Oyo state prior to the emergence of mass mediated channels of communication(African Journalism and communication Review (AJCR), 2012-12-04) Popoola, MuyiwaThis study sought to expose the indigenous communication media used by the Ibadan people of Yoruba land, in the south western part of Nigerian, before the emergence of the technology assisted or mass media of communicationItem A Review of Entry Requirements and Selection Procedures of Jounalism Programmes in Nigeria(Journal of Communication and Media Research, 2013-04) Popoola, MuyiwaThere have been studies and scholarly works on journalism education , with particular reference to journalism curriculum and its interface with journalism practice sine the institutionalization of journalism education in AfricaItem CONTENT AND HERMENEUTICAL ANALYSIS OF SELECTED NEWSPAPERS REPORTAGE OF ENVIRONMENTAL ISSUES IN NIGERIAL(Silpakorn University Journal of Social Sciences., 2014) Popoola, MuyiwaThere has been growing concern about the environment and the need to engage sustainable environmental behavior in Nigeria .Item INFLUENCE OF ADVERTISING SEX APPEAL ON PRODUCT CONSUMPTION AND SERVICE PATRONAGE BEHAVIOUS OF CONSUMERS IN LAGOS STATE, NIGERIA(Research on Humanities and Social Sciences, 2014-01-13) Muyiwa, PopoolaThe growing need for profitable through consumer patronage has made advertisers to increasingly use sex appeal for catching the attention of consumersItem INTERNET ADVETISING AND SERVICE SUBCRIPTION IN NIGERIA: A STUDY OF UNIVERSITY UNDER GRADUATES IN LAGOS STATE NIGERIA(journal of Development Administartion, 2014-03) Popoola, Muyiwa; Adeyeye, CharlesThis study was carried out to ascertain the effectiveness of the internet as a medium of AdvertisingItem Reportage of the 2012 Gubernatorial Election in Ondo State, Nigeria: A Conflict Sensitive or Conflict Inclucing Press?(Journal of Media Practice and Research, 2015) Popoola, MuyiwaThis study investigated how selected Nigerian newspapers reported the issues of conflict in respect of the 2012 governorship election in Ondo state NigeriaItem POLITICAL RIVALRY SIGNIFICANT IN NEWSPAPER REPORTAGE: AN XRAY OF THE 2015 PRESIDENTIAL ELECTION IN NIGERIA(International journal of media security and development, 2015) Popoola, Muyiwa; Adegoke, Rukayat OloladeScholarly submission are rife in political communication literature that conflict escalation in a political system is a reflection of the manner in which the media handle issues of conflict and that that a full blown conflict can have its antecedent in political rivalryItem Media and Terrorism : An Exposition of Relationship, Drives(john archers, 2015) Popoola, MuyiwaItem The Framing of Political Messages in Ayinla Omowura’s Song-Texts(Journal of Communication and Language Arts, 2016-01-01) Egbokhare, Olayinka; Fadipe, Israel AyinlaStudies on African popular music have revealed that African musicians engage in political discourse which they deploy to reconstruct nationhood. There is no doubt that popular indigenous musical genres, especially those that were prominent at one time in the past, have been given insufficient attention in research studies by African scholars. Many of these studies have been driven especially by social responsibility theory, hegemony and counter-hegemonic theories and so on. However, this study using framing theory and textual analysis approach, examined the political themes described in Ayinla Omowura’s song texts of Orin owo'le Eko (Lagos Rent Edit), Ire wole de (Udoji Salary Increase), National Census, Eyin Oselu wa (Our Politicians), Challenge Cup and Late Murtala Mohammed. Findings reveal that Lagos rent edict, Udoji salary increment report, 1973 national census, politicians' attitudes to elections, new currency introduction and 1972 change in the driving system are the dominant political events in the songs. Moreover, the social realities described include militarism, insufficient basic amenities, unemployment, policy implementation, hooliganism and electoral violence, rule of law, political class wrangling, among others. In addition, government and political leaders were mostly portrayed as benefactors, while masses were sometimes counselled, or mildly reprimanded by the musician. In conclusion, though the events described in the selected songs happened in the 1970's in Nigeria, these themes still feature in the country's socio-political realities and are germane to political discourses in the twenty-first century Nigeria.Item Socially - Responsible or Calumnious Campaign in the press: Perpective on the coverage of the coverage of the 2013 governorship elctioneer campaigns in anambra state nigeria(Benin Mediacom Journal, 2016-01-10) Popoola, Muyiwa; Wasiu, OlatubosunIt is a globally endorsed paradigm that the press as an important instituition in the democratic process play key role during election .