Faculty of Communication and Media Studies
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Item BBC Sex-for-Grades-Report: Nigeria Tertiary Institutions ‘Crisis Management Strategies and Stakeholders’ Reactions(The Journal of Society and Media, 2020-04-25) Israel Ayinla, FadipeStudies have already acknowledged sexual scandals as public relations nightmares of higher institutions of learning. Therefore, we examined the crisis management strategies of Nigerian tertiary institutions and stakeholders’ reactions after the British Broadcasting Corporation’s sex-for-grades report. Adopting qualitative research, we analysed 13 available press releases of institutions retrieved from some institutions’ websites and sampled opinions of 20 stakeholders comprising parents, students and lecturers through a depth interview. We used Coombs’ theory of crisis response strategies: denial, diminish, rebuild and bolstering as thematic categories. We discovered that the institutions mostly used denial with diminish response strategy to blame societal decadence, scapegoat female students for and downplayed the severity of sexual harassment incidence by the institutions. More so, all the stakeholders distrust the credibility of local media in the reportage of sexual harassment cases. However, female students feel aggrieved that school administrations and national government neglected them for failing to outlaw sexual harassment and severely punish offenders. Therefore, we recommend that considering stakeholders’ perception of sexual harassment incidence in Nigerian ivory tower, Nigerian higher educational institutions should not adopt denial response strategy for sex scandal cases.Item COMBACTIVE PRESIDENTIAL CAMPAIGNS OF GOODLUCK JONATHAN AND MUHAMMADU BUHARI IN SELESCTED NIGERIAN NATIOANL NEWSPAPER(Sabcos, 2016-05) Popoola, Muyiwa; Azeez, LukmanWhereas several studies have focused on the score card of the media in reporting political conflicts, it seems that combative electoral campaign which have been speculated as political conflict inducersItem CONTENT AND HERMENEUTICAL ANALYSIS OF SELECTED NEWSPAPERS REPORTAGE OF ENVIRONMENTAL ISSUES IN NIGERIAL(Silpakorn University Journal of Social Sciences., 2014) Popoola, MuyiwaThere has been growing concern about the environment and the need to engage sustainable environmental behavior in Nigeria .Item CREATIVITY AND ADVERTISING MESSAGE DEVELOPMENT : A CRIITIQUE OF THREE PRINT ADVERTISEMENTS(Department of mass Communication University of Lagos ,Lafgos ,Nigeria, 2008) Popoola, MuyiwaItem An Exposition of Mass Communication Obstacles in Nigeria: A Lasswellian Model Diagnosis Approach(Resource Centre for Arts, Culture and Communication Development, 2007) Popoola, MuyiwaThe study exposed the obstacles, difficulties as well as problems that militate against the effectiveness of Mass Communication practice in Nigeria , adopting the popularly referenced Harold Lasswells's classical model of mass communication structure and function.Item The Framing of Political Messages in Ayinla Omowura’s Song-Texts(Journal of Communication and Language Arts, 2016-01-01) Egbokhare, Olayinka; Fadipe, Israel AyinlaStudies on African popular music have revealed that African musicians engage in political discourse which they deploy to reconstruct nationhood. There is no doubt that popular indigenous musical genres, especially those that were prominent at one time in the past, have been given insufficient attention in research studies by African scholars. Many of these studies have been driven especially by social responsibility theory, hegemony and counter-hegemonic theories and so on. However, this study using framing theory and textual analysis approach, examined the political themes described in Ayinla Omowura’s song texts of Orin owo'le Eko (Lagos Rent Edit), Ire wole de (Udoji Salary Increase), National Census, Eyin Oselu wa (Our Politicians), Challenge Cup and Late Murtala Mohammed. Findings reveal that Lagos rent edict, Udoji salary increment report, 1973 national census, politicians' attitudes to elections, new currency introduction and 1972 change in the driving system are the dominant political events in the songs. Moreover, the social realities described include militarism, insufficient basic amenities, unemployment, policy implementation, hooliganism and electoral violence, rule of law, political class wrangling, among others. In addition, government and political leaders were mostly portrayed as benefactors, while masses were sometimes counselled, or mildly reprimanded by the musician. In conclusion, though the events described in the selected songs happened in the 1970's in Nigeria, these themes still feature in the country's socio-political realities and are germane to political discourses in the twenty-first century Nigeria.Item Historical Study of Indigenuos Communication System among the Ibadan People of Oyo state prior to the emergence of mass mediated channels of communication(African Journalism and communication Review (AJCR), 2012-12-04) Popoola, MuyiwaThis study sought to expose the indigenous communication media used by the Ibadan people of Yoruba land, in the south western part of Nigerian, before the emergence of the technology assisted or mass media of communicationItem INFLUENCE OF ADVERTISING SEX APPEAL ON PRODUCT CONSUMPTION AND SERVICE PATRONAGE BEHAVIOUS OF CONSUMERS IN LAGOS STATE, NIGERIA(Research on Humanities and Social Sciences, 2014-01-13) Muyiwa, PopoolaThe growing need for profitable through consumer patronage has made advertisers to increasingly use sex appeal for catching the attention of consumersItem Influence of African Indigenous language media in COVID-19 digital health messaging(Catalan Journal of Communication & Cultural Studies, 2021-07-15) Israel Ayinla, Fadipe; Abiodun, SalawuCOVID-19 pandemic era has further energized humans to consider their health more than before, especially in the digital age when they experience a deluge of health information. This study, therefore, examined COVID-19 digital sources, health message types and how the use of African Indigenous language media enhanced people’s utilization of coronavirus health messages. Using an online questionnaire and in-depth interview data collection methods, respondents received preventive COVID-19 health messages on social distancing and personal hygiene from mostly interactive digital sources, which hardly infused African Indigenous language media in the health message. However, African Indigenous languages motivated respondents to utilize COVID-19 messages, though people still spread COVID-19 fake news through Indigenous media. Nonetheless, inte grating African Indigenous language media into digital health communication can confer credibility on information sources. Still, there is a need to fight the use of digital media to spread fake news.Item INFLUENCE OF NEWSPAPER OWNERSHIP IDENTITY ON READERSHIP AMONG RESIDENTS OF IBADAN NIGERIA(Journal of Communication and Media Research, 2011-10) Popoola, MuyiwaThis research was devoted to studying the influence of Newspaper Ownership Identity on Readership in NigeriaItem INTERNET ADVETISING AND SERVICE SUBCRIPTION IN NIGERIA: A STUDY OF UNIVERSITY UNDER GRADUATES IN LAGOS STATE NIGERIA(journal of Development Administartion, 2014-03) Popoola, Muyiwa; Adeyeye, CharlesThis study was carried out to ascertain the effectiveness of the internet as a medium of AdvertisingItem JOURNALISM, DEMOCRACY , STABILITY AND NATIONAL INTEGRATION(journl of media and communication, 2008-04) Popoola, MuyiwaThis paper seeks to emphasis and establish the indispensable role of journalism in stabilizing Nigeria's new democratic governance and fostering national integrationItem Media and Terrorism : An Exposition of Relationship, Drives(john archers, 2015) Popoola, MuyiwaItem NEWSPAPER CONTENT REPORT PROGRAMME IN THE BROADCAST MEDIA; IMPLICATIONS FOR NEWSPAPER READERSHIP AND CIRCULATION IN NIGERIA(Babcock Journal of mass communication, 2007-08) Popoola, MuyiwaThis research was carried out to ascertain the effects of exposure to newapaper cpntents report programme in the broadcast media on newspaper readership and circulation in nigeriaItem NEWSPAPER REPORTAGE OF PRESIDENT O;USEGUN OBASANJO AND VICE- PRESIDENT ATIKU ABUBAKAR POLITICO - PERSONAL CONFLICT IN NIGERIA(ACCE, 2011) Popoola, MuyiwaPolitico-personal conflict has been a recurrent problem of Nigerian politics since first republicItem NEWSPAPER REPORTAGE OF PRESIDENT OLUSEGUN OBASANJO AND VICE PRESIDENT ATIKU ABUBAKAR POLITICO PERSONAL CONFLICT IN NIGERIA(Journal of media sociology, 2011) Popoola, Muyiwapolitico - personal conflict has been a recurrent problem of Nigerian politics since first republic. Up to the early 1980s, several political conflicts with attendant violence and loss of lives and propertiesItem Nigerain Encyclopaedia of Mass Media and Communication (Historical and Theoretical Perspectives)(Stirling - Horden Publishers Ltd, 2010) Popoola, MuyiwaItem PERPECTIVE ON PUBLIC RELATIONS AND ADVERTISING IN THE PROCESS OF NIGERIA'S DEVELOPMENT(African Journalism and communication Review (AJCR), 2012-12) Popoola, MuyiwaItem PLTICAL CONFLICTS IN NIGERIAL'S DEFUNT REPUBLICS:THE NIGERIA PRESS AS THE FOURTH ESTATE OF RREALM OR WRECK?(Department of mass Communication University of Lagos ,Lafgos ,Nigeria, 2016-06-03) Popoola, Muyiwa; Solomon, NtukekpoThis work traced the contributions of the Nigerian press, Particularly the newspaper press to the political pitfalls of the Nigerian nation in the defunct Republics that the nation has had.Item POLITICAL RIVALRY SIGNIFICANT IN NEWSPAPER REPORTAGE: AN XRAY OF THE 2015 PRESIDENTIAL ELECTION IN NIGERIA(International journal of media security and development, 2015) Popoola, Muyiwa; Adegoke, Rukayat OloladeScholarly submission are rife in political communication literature that conflict escalation in a political system is a reflection of the manner in which the media handle issues of conflict and that that a full blown conflict can have its antecedent in political rivalry