Department of Business Administration
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Browsing Department of Business Administration by Subject "Banks"
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Item Sales Promotion Tools And Target Market In Nigerian Banking Industry(European Journal of Business and Management, 2014-06-01) Oladele Patrick Olajide; Akinola Grace Oluyemisi; Akinruwa Temitope EmmanuelThe objective of the study was to examine if the tool of sales promotion in banking industry is determined by the target market. Survey research design was adopted. Primary source of data was collected using a self-developed structured questionnaire which was administered to customers of selected banks in Ado-Ekiti. Purposely sampling technique was used to select 192 respondents from the banks and the results were analysed using Statistical Package for Social Science (SPSS) version 20. Findings revealed that the strategies are significantly related to target market and the design of those tools is actually determined by the target market. Among the sales promotion tools, financial incentives were found most effective, followed by gifts and raffle draw, respectively. It was concluded that the management of banks should embrace the use of these tools for more patronage. The study recommended that the design of sales promo tool should be based on customer’s needs; banks should embark on customer survey research to discover more varieties of gifts that will enable them to accomplish their objectives at a specific sales promotion period. The management of banks should create more awareness on the use of raffle draw to enhance greater patronage. The implication of the study is that if the management of banks should strategically implement the aforementioned tools it will draw greater customers to the business.Item SOURCES OF FINANCE AND SMALL AND MEDIUM SCALE ENTERPRISES’ PERFORMANCE IN ADO-EKITI METROPOLIS(European Centre for Research Training and Development UK, 2016-08-01) Oladele, Patrick Olajide; Oloowokere, Bisi Amos; Akinruwa, Temitope EmmanuelThe objective of the research study was to look into the effects of financial source on small and medium enterprises performance in Ado-Ekiti metropolis. Survey research method was used via structured questionnaire. The questionnaire was administered to 225 respondents in 45 conveniently selected registered SMEs in the Ado-Ekiti metropolis. 4 point Likert Scale was employed to collect the respondents’ data. Since the respondents are the owners and concerned authorities of the business, there is no need for undecided option. Stratified sampling technique was adopted while frequency tables were used to explain the demographic of the respondents. Multiples regression analysis was employed in the study since we have multiple independent variables (like: personal savings, informal and formal sources of finance) and one dependent variable (i.e performance). From the findings, it shows that each of the financial sources has a reasonable level connection with the performance of SMEs. The model summary of each of the sources of finance shows personal savings with R2 33.1%, informal 42.0% and formal 46.7% respectively. However, the overall regression analysis results of the three sources indicate that R2 is 35.6% with F-test value of 40.78% attributed to performance. The overall coefficient results show that Mfb in formal source ranked best with t value of 5.933 and 0.00 at 5% level of significance and followed by family in informal source with t value of 3.940 and 0.00 at 5% level of significance and esusu in personal saving with t value of 3.180 and 0.00 at 5% level of significance respectively. The study concluded that there is nexus between sources of finance and business’ performance and from the overall coefficient regression results, it shows that formal source of finance is the most significant independent variables that is enhancing SMEs’ performance in Ado-Ekiti metropolis.